The purpose of the study was to analyze the effect of technology-based self-service in hotels on customers' emotional reaction and intention to use. In total, 211 validated questionnaires were analyzed by customers who experience technology-based self-service of hotels such as hotel websites, mobile applications, hotel check in/check out kiosks, keyless programs, AI services, AI concierges in the last year. These results are based on research, and the outcomes are as follows: First, it was shown that Technology-Base Self-Service Factors(perceived usefulness, perceived ease of use, enjoyment, and self-control) had significant effect on customers' emotional reaction. All four factors about TBSS were positively related to customers' positive reaction. Among them, perceived usefulness were the most important factor when customer use TBSS in the hotel industry. Second, perceived ease of use was analyzed as the most important factor effecting on customers' negative reaction to TBSS in hotel industry. If hotel managers want to lower customers' negative reations, they have to make customers easy accessed to TBSS first. It also includes that customers can use TBSS easily when they search information, buy services and products. Third, customers' emotional reaction had significant effect on intention to use. When customers get negative feelings about TBSS, they do not want to use it again and they speak negative word of mouth. That's why hotel managers are keen to analyze customers' emotional feelings when they use TBSS without hotel service employees.

This study classifies management efficiency into operational efficiency and profitability efficiency by using two-stage DEA (data envelopment analysis) for domestic hotels from first grade to fifth grade. For this purpose, a total of 25 hotels were selected, and the 2018 audit report and company profile data of the Financial Supervisory Service's DART (data analysis, retrieval and transfer system) were used. The results are as follows. Overall, domestic hotels are more urgent to improve profitability efficiency than operational efficiency. Specifically, this study compared how much utilization should be improved by hotel class in terms of operational efficiency. In terms of profitability efficiency, this study analyzed how much sales and net income should be improved by hotel class. This study expands the scope of previous studies by dividing management efficiency into operational efficiency and profitability efficiency of domestic hotels using two-stage DEA. In addition, this study suggests various management strategies for improving the efficiency of the hotel industry by analyzing all the hotels from first grade to fifth grade, not limited to the luxury hotels. Finally, the managers of each hotel can use the analysis results of this study to find out what to focus on between operational efficiency and profitability efficiency.

This study is based on previous researches related to budget hotels, selection attributes and behavioral intentions, and direct experiences and management data and surveys on budget hotels. The purpose of this study was to identify the relations of behavioral intentions and to use the results to suggest ways to improve and revitalize budget hotels in Daejeon. According to the analysis result, the selection attribute of budget hotels affects customer satisfaction, indicating that price is the most influential factor in customer satisfaction. This means that business travelers are more frequent than one-time visits, and knowing what they want, and responding quickly and continually returning can save the marketing costs of attracting new customers. In addition, hotel reputation did not affect satisfaction or behavioral intention among hotel selection attribute factors. It was found that budget hotels were more practical than hotel brand or recognition than luxury hotels. These results identify the characteristics of business travelers choosing middle and low-priced hotels in Daejeon area, identify the influence relationship between satisfaction and behavioral intention, and selectively focus investments on their desired areas. It can be used as basic data for future efficiency and rational management.

The purpose of this study is test to the structural relationships of career plateau and organizational career development support, subject career success, turnover intention in the hotel industry. To accomplish the goals, a field survey was conducted on the employees' of deluxe hotels in the Seoul area. The statistical tools to be undertaken in this research were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and covariance analysis using the statistical package of SPSS (12.0) and AMOS (6.0). The results of this study could be summarized as follows; First, the career plateau(structural, content) have a positively affect on the level of hotel organizational career development support. Second, the career plateau(structural, content) have a negatively affects the level of hotel employees' subject career success. Third, the career plateau(structural, content) have a positively affect on the level of hotel employees' turnover intention. Fourth, the organizational career development support have a positively affect on the level of hotel employees' subject career success. Fifth, the organizational career development support have a negatively affects the level of hotel employees' turnover intention. In the last chapter, the paper concludes with discussions and the managerial implications for effective personnel policies.

The purpose of this study is to prevent excessive supply of hotel parking lots from adversely affecting hotel management. Excessive supply of parking lots is established through the local review committee and demanded by hotel operators to follow them, and there are frequent difficulties in the management of hotels as well as in the post-management of hotels. As a result, the area of auxiliary facilities such as restaurants that can generate profits as well as the increase in investment in the construction of hotels has been reduced due to the expansion of the area of the parking lot supply, which has had a significant negative impact on hotel management. Analysis of St. John's Hotel shows that even with maximum parking, it is difficult to fill 60% of the currently supplied parking surface. This is the result of excessive demand from hotels to secure excessive parking supply by local governments. On the other hand, most of the restaurant users use breakfast, and due to the small size of the restaurant, there are frequent morning queues, and the restaurant needs to be expanded to provide smooth service. Therefore, the expansion of restaurants is necessary not only for the effect of attracting outside users but also for the convenience of hotel guests.

The purpose of this study is to find out whether there are differences in the selection attributes of online travel agency(OTA) according to hotel grade. To this end, the selection attributes of OTA were divided into motivation and constraint factors. As a result, First, three factors (price value, online reviews, and diversity) of OTA have a significant positive(+) effect on OTA brand attachment. Second, the hotel BRG system and hotel loyalty program, except the perceived risks, out of the three constraints of OTA, have a significant negative(-) effect on OTA brand attachment. Lastly, hotel grade has a moderating effect in relation to hotel BRG system, hotel loyalty program and brand attachment. This study suggests a way to increase brand attachment to OTA operators and suggests a plan to direct hotel reservations to hotel operators. In the future, it is necessary to study specific selection attributes for OTA by hotel grade and to further expand the hotel class from 1 star to 5 star.

The bedding plays a significant role in selecting hotels and it gives an influence on not only room image but also general service satisfaction and revisit intention. Based on this, the purpose of this study is to find out important factors and preferred factors for using hotel bedding, and specifically to examine if there is some difference among the factors by gender and age. Also, it examines whether there is an intention to purchase the signature bed, which is an example of hotel brand extension. From August 13th to August 14, 2019, a survey was conducted to visitors at Starfield Coex Mall, who had previous experience of staying at a hotel. 113 questionnaires were collected and among them, 105 surveys were used in the analysis. Main findings show that cleanliness, hygiene, comfort, softness, cushion, warmth, hygroscopic, scent, material, bedding filling are proved in the order of importance, and female respondents place more importance on cleanliness, hygiene, warmth, hygroscopic, scent, material, bedding filling, weight, color than male respondents, and the more age place the less importance on scent. Moreover, 66 respondents(90.4%) answered they would not purchase signature bed if it was expensive. The results have significant implications for building a practical marketing strategy to provide bedding service by customer segmentation.

This study was conducted to investigate the effect of workaholism, it was examined how the self-efficacy and perfectionism affect the workaholism and also the workaholism affect the work-home conflicts. To achieve this purpose, it was collected 273 data from the employees who work for hotel in Gwangju and Jeonam. The result showed as follows : First, self-efficacy and perfectionism were influenced from the work-enjoyment which is sub-variants of workaholism positively, on the other hand, were not influenced by work obsession. Secondly, work-enjoyment which is sub-variants of workaholism was concerned with work-home conflict negatively, and work obsession was concerned with work-home conflict positively. Finally self-efficacy and perfectionism were influenced with work-enjoyment and work-enjoyment factor made work-home conflict decreased and work obsession made work-home conflict increased. Based on this result, it was proved the positive and negative effect on workaholism of the employees who work in the field which often work overtime and irregular working hour. Implications of the hotel employees were suggested in conclusion.

The purpose of this study is to determine the determinants of tourism platform service quality through mobile. The influence of service quality factors on the ease of use and the intention to use continuously was verified. Data collection was conducted for 20 days from March 5, 2019 to March 25, 2019. A total of 500 copies of the questionnaire were distributed and 366 copies were collected. The factor analysis and the reliability test were conducted using SPSS 23.0 and AMOS 23.0 for 336 copies, which were statistically analyzed, and a covariance structure analysis was conducted to verify the proposed research hypothesis. The results of the analysis are summarized as follows. First, personalization, information search, content, and feedback of mobile tourism platform service quality have a significant effect on ease of use and personalization, which are set by ease of use and persistent intention to use. It was found that it did not have any effect. Second, personalization and information seeking have a significant effect on persistent intention to use, but content and feedback have no significant effect. Third, ease of use has a significant effect on persistent intention to use. Therefore, based on the analysis results, suggestions for mobile tourism platform services are suggested.

This study investigated the relationship between the choice attributes, satisfaction and return intention of duty free shops by lifestyle type for Chinese tourists visiting Jeju. In addition, the purpose of this study was to determine whether lifestyle type and duty-free shop selection attributes differ according to demographic characteristics. For the purpose of this study, a survey was conducted from August 01 to August 31, 2019 for Chinese tourists visiting Jeju ○○ Duty Free Shop. A total of 400 copies of the questionnaire were distributed, and 307 copies were used for empirical analysis except 93 unsatisfactory respondents. As a result, the lifestyle of Chinese tourists who visited Jeju had a significant effect on duty-free shop selection attributes, satisfaction, and return intention. The type of duty-free shop selection, satisfaction, and intention to revisit the type of Chinese tourists' lifestyles have implications for the development of duty-free shops targeting Chinese tourists.