Airbnb, a peer-to-peer rental platform, has been popular for its reasonable pricing, diverse selection, and strong presence throughout the world major locations. Because Airbnb's properties are mostly owned by individuals, there is less evidence for providing stable information and building trust compared to established brand hotels for potential guests. To overcome this weakness, Airbnb properties strengthen communication between hosts and guests. This study conducts correlation analyses among the communication elements such as ratings, the number of reviews, response rate, response time, and the number of photos, and performance elements such as the number of bookings, ADR, and annual revenue. Utilizing Airbnb property data of the world's top 10 cities provided by Airdna, this study provides interesting results. The number of reviews has a positive correlation with the number of bookings and annual revenue while overall rating does not have a strong correlation with those factors. The number of photos has a positive correlation with the number of bookings and annual revenue. And response time has a negative correlation with the number of reviews, the number of bookings, and annual revenue. All found from the analyses emphasize the importance of the effective use of communication elements for operating Airbnb properties.

The spread and protraction of COVID19 has a negative impact on the domestic tourism and hotel industry as a whole. Thus, hotel companies are in urgent need to prepare strategies for crisis management due to COVID19. Therefore, the purpose of this study is to identify various motivation factors that cause customers to switch from hotel to alternative accommodation in the situation of spreading corona 19. To achieve the purpose of this study, a Model of Goal-Directed Behavior and a PPM model were applied to understand the behavior changes according to the motivation factors affecting individual decision making. The results of the study showed that the Push factor consisting of perceived risk and negative predictive feeling had the greatest effect on alternative accommodation. Based on the results of this study, it is expected that it will contribute to establishing the hotel operation strategy in the crisis situation caused by COVID19.

Therefore, the purpose of this study is to find a new work environment factor in which the work environment recognized by employees can be immersed in the organization according to the employment type of the hotel in which they work. Through this, it is intended to present a plan for reconsidering the social perception of the working environment that causes inequality by employment type and solving problems in Korean hotels. The survey period was from January 2, 2020 to January 31, 2020, for four weeks, by personally visiting the hotel and requesting a survey. As a result of analysis, first, it was found that the working environment of hotel employees according to the employment type had an effect on organizational commitment. Second, it was found that salary and welfare also influenced organizational commitment. Third, it was found that the identity guarantee of hotel staff also had an effect on organizational commitment. Fourth, the relationship between employees was found to have an effect on organizational commitment. Fifth, it was found that peer relations have an effect on organizational commitment.

This article introduces the Sectoral Qualification Framework(SQF) system and how to utilize in hotel industry. It covers an overall review of the SQF from its background, purpose and current development status. This article also tries to find out how to effectively utilize SQF when dealing with practical issues. In order to pursue the purpose of this study, group interview has been conducted with two experts from the hotel operation fields and four professors who have participated in National Competency System(NCS) development. Based on an analysis of the interview, revising current NCS of hotel sector, creating new NCS for GM level and successful activation of OJT program have been suggested as a guideline and some practical ideas for a more effective qualification system has been introduced.

The aim of this research was to investigate the workplace incivility as it was perceived by hotel employees and to examine the effects of the perceived job burnout and self efficacy on job engagement and turnover intention. Data were collected from hotel employees at 10 five star hotels in Seoul. A total of 334 samples were finally used for the analysis. The statistical tools to be undertaken this research were frequency analysis, confirmatory factor analysis and discriminant validity analysis using the statistical package of SPSS(26.0) and AMOS(26.0). The results of the analysis showed that perceived workplace incivility had significant effect on job burnout, self efficacy and turnover intention but job engagement did not. The results indicated that job burnout had significant effect on job engagement and turnover intention. Also the results indicated that self efficacy had significant effect on job engagement and turnover intention did not. Practical implications and limitation of the study are discussed within.

The purpose of this study was to understand the unique characteristics of lifestyle hotel by analyzing the nature of hotel attributes based on the online customer review data. More specifically, this study attempted to empirically address the following research questions: (1) what are the differences in the hotel attributes rated by hotel customers between hotel segments (i.e., lifestyle vs. general hotels), and (2) how those hotel attributes ultimately influence the overall rating of customers' hotel experience? The result showed that review scores of both overall rating and the individual hotel attributes for general hotel brands are higher than those of lifestyle hotel brands. Besides, service is slightly less important for lifestyle hotel brands than general hotel brands. It would help marketers better understand their customers and in turn, develop effective marketing strategies.

This study examines who establishes cooperatives for what purpose and what business they are doing in the tourism and leisure service sectors. As a result of analyzing the data on the establishment status of cooperatives by the Korea Social Enterprise Promotion Agency, there are more than 500 general cooperatives at the end of 2019 in the tourism and leisure service sectors. Since there is a limit to understanding the characteristics of cooperatives only by analyzing the data on the establishment status of cooperatives, a survey was conducted. Results from the collected data of 60 copies show that general cooperatives in the tourism and leisure service sectors are established mainly by small merchants and freelance workers. The proportion of local cooperatives is much higher than that of all domestic cooperatives, and it is minimal in terms of the number of members and the size of investment. However, for the purpose of establishment, the social value of contributing to the local community is rather significant. On the other hand, cooperatives located in urban areas often run the travel business, and cooperatives located in rural areas run agritainment as main service. By further analyzing the difference between Tourism-dure cooperatives and non-Tourism-dure cooperatives, and the cooperative operation status surveyed in 2019 and this time, some policy implications and future research directions are discussed.

Like any other sector, tourism industry in domestic and overseas too is facing big challenges and providing a more automated service system to guests. This paper is trying to compare the perceptions of RAISAT's impact and measures among stakeholder in the tourism industry at domestic and abroad. This survey was conducted over a three-month period from September to November in 2017, targeting about 870 domestic and foreign tourism industry stakeholder. The main results of the analysis are as follows; First, Regarding the influence of RAISAT of stakeholder in the domestic and foreign tourism industry, 'the possibility of replacing simple business(jobs)'was ranked first with an average of 3.85 and also showed significant differences among stakeholder. Second, As for measures for RAISAT by stakeholder, 'expert training' was ranked first with an average of 3.98, and 'managers' perception change' was second with 3.93. This also showed significant differences among stakeholder. Lastly, As a result of analyzing the difference in perception on the impact of RAISAT between domestic hotel workers and overseas hotel guests, it was confirmed that there were significant differences in 'need to take preemptive action' and 'improvement of management efficiency'. Consequently, this study provides important contributions to the fields of domestic tourism industry.

The purpose of this study was to explore the influences of COVID-19 on Tourism and MICE entrepreneurs in Busan, Repulic of Korea. Qualitative research methodology, in-depth phone interview, was used to collect the data. Using snowball sampling, 13 CEOs of entrepreneurs located in the city of Busan were recruited to achieve the purpose of this study. The findings of this study showed that Busan tourism and MICE companies were significantly impacted by COVID-19 not only economically but also in the perspective of HR management. The results of this study also suggested that MICE entrepreneurs in Busan tried to reorganize their organization by reducing the number of workers as well as expanding their business to the relevant areas to overcome the difficult situations led by COVID-19.

This study was intended to analyze the content of ordinances established by Provincial Governments to support local food tourism, and to seek for improvement directions with characteristics of the ordinances. For content analysis of the ordinances, 7 ordinances were analyzed based on normative system and effectiveness system. The analysis revealed that legal systemicity was insufficient in the characteristics of the provisions of the ordinances. Also, some ordinances were shown to be inadequate in the normative system and effectiveness system. The policy target of business was vague in most of the ordinances. Financial responsibility for business support was low and business differentiation was inadequate. It was analyzed that there was a limitation in guaranteeing the effectiveness of the ordinances. Based on this analysis, improvement direction of the ordinances subject to enactment and revision in Provincial Governments was presented.