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(사)한국마이스관광학회> MICE관광연구(구 컨벤션연구)

MICE관광연구(구 컨벤션연구) update

Journal of MICE & Tourism Research

  • : (사)한국마이스관광학회
  • : 사회과학분야  >  관광학
  • : KCI후보
  • :
  • : 연속간행물
  • : 계간
  • : 1738-2777
  • :
  • : 컨벤션연구(45집)->mice관광연구

수록정보
수록범위 : 1권0호(2002)~58권0호(2019) |수록논문 수 : 518
MICE관광연구(구 컨벤션연구)
58권0호(2019년 12월) 수록논문
최근 권호 논문
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This study tried to analyze the relationship among corporate philanthropy motivations, CSV and corporate trust, in addition to verify the moderating effects of authenticity and fitness of activity. The results show that motivations have positive effects on the social value of CSV, but not on the economic value. Both social and economic values of CSV have positive effects on corporate trust. In addition, authenticity has a positive moderating effect on the relationship between social value and corporate trust, while having a negative effect on economic value. Fitness of activity was found to have a negative moderating effect only on the effect of economic value. These results suggest that respondents perceived economic value of CSV as a kind of profit pursuing activities rather than a part of corporate philanthropy.

KCI후보

2월드엑스포 주제개발에 관한 연구: 2030 월드엑스포 부산을 중심으로

저자 : 김이태 ( Kim Yi-tae ) , 오성근 ( Oh Sung-keun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 27-42 (16 pages)

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The Expo is an economic and cultural Olympics that contributes to the prosperity of humanity, as well as a global discussion platform for finding solutions to the problems facing humanity. BIE (Bureau International des Expositions) stresses the importance of the 'theme' for a successful Expo. This is because the theme of the expo is an indicator of the Expo and a core value that supports the Expo Master Plan. The theme of the Expo should be a global concern that all countries can be related to each other, be forward-looking, easily understandable, and in particular, exclude misunderstandings and political personalities due to differences in language, culture, etc. It must be a fresh theme, not too abstract to present difficulty in producing exhibitions, and be compatible with the venue. Therefore, this study aims to suggest directions and implications for the development of the 2030 Busan World Expo theme based on 2000 Hannover Expo, 2010 Shanghai Expo, and 2015 Milan Expo.

KCI후보

3지역축제 방문객의 자아일치감, 브랜드동일시 및 라이프스타일 일치감이 축제브랜드 애착과 충성도에 미치는 영향

저자 : 전상미 ( Jeon Sang-mi ) , 이성미 ( Lee Sung-mi )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 43-58 (16 pages)

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The purpose of this study is to examine the effect of festival visitor's self-congruity, brand identification, and lifestyle-congruity with local festival on festival brand attachment and loyalty. Utilizing the data collected from 318 local festival visitors in Korea, the proposed research model was tested. Confirmatory factor analysis and structural equation modeling were employed to test the proposed theoretical relationships. The results of this study revealed that visitor's self-congruity and lifestyle congruity with local festival are critical antecedents for improving festival brand attachment. Moreover, visitor's festival brand attachment exerts positive effects on festival brand loyalty. The findings of this study may be utilized to aid local festival marketers to develop effective festival brand marketing strategies.

KCI후보

4고궁 한복체험의 의미 분석

저자 : 김주연 ( Kim Ju-yeon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 59-77 (19 pages)

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This study was intended to find out in-depth explanations on what Hanbok experience means to visitors through qualitative research methods. To this end, the focus group interview and individual remote interview were conducted with participants who experienced wearing Hanbok at Gyeongbokgung Palace. Significant statements were extracted and analyzed as meaning of Hanbok experience according to the responses. As a result, we divided the meaning of Hanbok experience into four categories. First, they put the meaning of Hanbok experience as a special experience. Second, they felt an aesthetic satisfaction of wearing Hanbok. Third, they were aware of the beauty of the old palace with proud of their tradition. Fourth, they had a self-connection with the past by experiencing the appearance of themselves wearing Hanbok in the old palace and the feeling of being an old person in the historical space of the old palace.

KCI후보

5외국인 유학생의 문화적응 스트레스가 한국어 학습에 미치는 영향

저자 : 전용수 ( Cheon Yong-soo ) , 김의겸 ( Kim Eui-kyeom ) , 전규미 ( Cheon Gyu-mee )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 79-101 (23 pages)

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The analysis results are as follows: first, it was found that the perceived sense of discrimination of acculturation stress had a significant influence on instrumental, integrative, essential motivation and academic achievement; Korean language use, on instrumental and integrative motivation and learning excellence; Korean learning, on integrative motivation, learning excellence, and academic achievement; homesickness, on learning excellence and academic achievement; and economic woes, on essential motivation and academic achievement. Second, the instrumental motivation had a significant influence on academic achievement; and integrative motivation and essential motivation, on learning excellence and academic achievement. In addition, learning excellence showed a significant influence on academic achievement.

KCI후보

6온라인 구전이 잠재관광객의 SNS정보 신뢰도와 구매 의도에 미치는 영향: 미국과 한국의 비교 연구

저자 : 윤혜진 ( Yoon Hye-jin )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 103-122 (20 pages)

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This study examines the relationship between SNS users' electronic Word-of-Mouth(eWOM) communication and perceived credibility of SNS information as well as association of the eWOM and purchasing intention for tourism services. Research was conducted cross-culturally to investigate the differences between American and Korean college students' eWOM behaviors and their perceptions to purchase tourism services. Individual and collective cultural contexts effected eWOM behavioral differences since it was found that all three eWOM, opinion seeking, opinion giving, and opinion passing behavior, positively impacted Korean respondents' perceived credibility of SNS message and consequently their purchase intention. However, in the American respondents, opinion seeking and passing behavior were the only factors influencing SNS message credibility and purchase intention. Additionally, American respondents were more likely to engage in eWOM communication and to have a purchase intention than Korean respondents did.

KCI후보

7지역주민의 복합리조트 산업영향인식이 태도와 지지도에 미치는 영향: 제주 지역을 대상으로

저자 : 김보형 ( Kim Bo-hyoung ) , 김영남 ( Kim Young-nam ) , 홍성화 ( Hong Sung-hwa )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 123-140 (18 pages)

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The purpose of this study was to provide useful implications for the establishment of the relationship between the local residents and the activation of the local economy by analyzing the local residents' perceptions, attitudes, and support toward the integrated resort development. The subjects were the residents in Jeju, who are affected by an issue of integrated resort development and by their attitude and support toward the development of the integrated resort. The hypotheses were tested by statistical analysis after completing the verification of reliability. Results showed that the residents' perception on the integrated resort industry played a role in their attitude toward the industry: perceptions on the positive economic and sociocultural effects of the industry related to their positive attitude toward the industry, while negative perceptions on socio-cultural and environmental effects had negative effects. Additional results were that the attitude of local residents toward the integrated resort industry was shown to have a significant positive effect on the support, a specific willingness to act.

KCI후보

8음식관광에 대한 SNS정보특성이 정보만족, 정보공유의도에 미치는 영향: 중국관광객을 중심으로

저자 : 서민정 ( Seo Min-jung ) , 박자연 ( Park Ja-yeon ) , 임은순 ( Yim Eun-soon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 141-158 (18 pages)

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The purpose of this study was to find out the relationship among SNS information characteristics of tourism, information satisfaction and information sharing intention. Sampling in this study was limited to the Chinese tourists who have travelled to Korea for the past years. The survey respondents were 350. According to the results of analysis, SNS information characteristics of tourism can be presented in terms of four factors: reliability, accuracy, interactivity, and recency. Also, it was found that information satisfaction was influenced by the three factors (i.e., reliability, accuracy, and interactivity) of SNS information characteristics except recency. Especially, interactivity had a stronger impact on information satisfaction. Finally food tourism information satisfaction had influenced by information sharing intention. Strategic construction of social media in food tourism was suggested as a practical implication based on the present study findings.

KCI후보

9도시재생과 건축문화관광의 연계에 관한 연구: 부산지역 사례의 연계분석을 중심으로

저자 : 권태일 ( Kweon Tae-ill )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 159-176 (18 pages)

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The object of this study is to suggest a cooperation plan of urban regeneration with architectural culture tourism in Korean contemporary cities. Urban regeneration usually means that the attempt to reverse declining areas in the city by improving both the physical structure and the economy of those areas. Architectural culture tourism is a term describing multiple tourist activities focused on the specific architecture and architectural place which have cultural values. Architectural culture tourism has been suggested that it would play an important role in urban regeneration with physical improvement and vitalizing of declining city areas by tourism business. In the context, this paper attempts to suggest a cooperation model of urban regeneration with architectural culture tourism focused on case studies of new deal projects in Busan Metropolitan City.

KCI후보

10D대학 관광관련 학생들의 전공 선택 동기와 전공만족도에 관한 세부전공 간 차이 연구

저자 : 성은희 ( Seong Eun-hee )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 58권 0호 발행 연도 : 2019 페이지 : pp. 177-194 (18 pages)

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The purposes of this study were to understand university student's motivation to major in tourism and the level of satisfaction for their major, and to analyze the different satisfaction level from each major of details included with MICE major, and to draw out the customized educational courses and environment construction by majors. A four-year course university in Busan, surveyed sophomore, junior and senior year students who majored in tourism and the results of the study were as follows. First, the student's group which had the highest score among groups chose to major in tourism by their interest or social motivation. Second, the study showed that the degree of satisfaction for major was different between MICE major students and tourism major students. Third, the study concluded that the individual's talent or the ability for the major has a proportional relationship with the satisfaction for the major and social perception is also very influential.

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