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(사)한국마이스관광학회> MICE관광연구(구 컨벤션연구)

MICE관광연구(구 컨벤션연구) update

Journal of MICE & Tourism Research

  • : (사)한국마이스관광학회
  • : 사회과학분야  >  관광학
  • : KCI후보
  • :
  • : 연속간행물
  • : 계간
  • : 1738-2777
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  • : 컨벤션연구(45집)->mice관광연구

수록정보
수록범위 : 1권0호(2002)~57권0호(2019) |수록논문 수 : 508
MICE관광연구(구 컨벤션연구)
57권0호(2019년 09월) 수록논문
최근 권호 논문
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KCI후보

1중국 개별관광객의 관광지 속성에 대한 중요도-만족도 분석

저자 : 진문도 ( Chen Wen-tao ) , 주은지 ( Ju Eun-ji ) , 윤해진 ( Yoon Hae-jin )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 7-22 (16 pages)

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The purposes of this study were not only to find what the important destination attributes are when Chinese free-independent travelers visit to Korea but also to investigate how much they are satisfied with those destination attributes. For the empirical study, data was collected using both online and offline surveys targeting to the Chinese free-independent travelers who traveled Busan, Korea. The results of this study were following. Firstly, safety of tour destination was the most important attribute of destination for the travelers. Secondly, there were significant differences between importance and satisfaction of destination attributes for Busan. Thirdly, it was essential to manage a total of tour costs and the level of price in tour destination because the satisfaction of these attributes was much lower than the importance. Based on the above results, this study suggested implications for relevant stakeholders in Busan tourism industry so that they attract more Chinese free-independent travelers to visit Busan, Korea.

KCI후보

2관광활동, 치유체험 및 생활만족의 영향관계

저자 : 김미라 ( Kim Mi-ra ) , 윤정헌 ( Yoon Jung-heun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 23-44 (22 pages)

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This study analyzed the relations among tourism activities, healing experiences, and life satisfaction. As a test result, it was found that tourism activities affected healing experience, healing experience affected life satisfaction, and tourism activities affected life satisfaction. These results suggested the following implications. First, all tourism activities were verified to have an effect on healing experience, so it is necessary to develop and implement tourism policy in terms of national and social health increase and healing. Second, the effect of healing experience was different according to the type of tourism activity, which suggests that selective tourism activity is necessary to maximize the necessary healing experience. Third, it was analyzed that all the components of healing experience had an effect on life satisfaction. Therefore, the national and local governments should develop tourism product strategies for tourists experiencing comprehensive healing through multiple tourism activities.

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The purpose of this study was to estimate the regional economic impacts of 2017 Yeongju Seonbi Culture festival using a regional input-output model. Regional festivals are used as a means of revitalizing the regional economy, creating diverse and positive effects. However, as some problems related to regional festivals arise, there has been a need for testing the investment validity of regional festivals. Visitors of the 2017 Yeongju Seonbi Culture festival, one of the festivals representing the Gyeongbuk area, were surveyed for identifying their expenditure and for estimating the economic impacts based on the expenditure. Also, in order to estimate the economic impacts, the tourism industry multiplier of Gyeongbuk was derived by using the regional I/O table. As a result, this study suggested meaningful implications to secure the investment validity of the future festival based on the multiplier of tourism industry and economic impacts.

KCI후보

4중국의 경제성장과 한중 정치 갈등이 방한 중국인 관광객 수요에 미치는 영향

저자 : 김도훈 ( Kim Do-hoon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 63-82 (20 pages)

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Based on the ARDL model, the long-term demand function of Chinese tourists visiting Korea was estimated through the ARDL-Unconstrained Error Correction Model; and the short-term demand function was estimated through the Constrained Error Correction Model. The long-term demand function indicates that the demand for Chinese tourists to Korea was positively influenced by income. It has been analyzed that the policy of restricting Chinese group tourists to Korea due to political conflicts between Korea and China has all negatively influenced Chinese tourist demands. In the short-term demand function, the demand for Chinese tourists visiting Korea was positively influenced by income. However, it has been shown that the policy of restricting Chinese tourists to Korea has all negatively influenced Chinese tourist demands to Korea. However, the policy of partial restriction was not statistically significant.

KCI후보

5외국인 유학생의 학습동기, 한국어숙달도, 학업성취도 간의 관계 연구

저자 : 전규미 ( Cheon Gyu-mee ) , 쩐응우웬응우웬헌 ( Tran Nguyen Nguyen Han ) , 전용수 ( Cheon Yong-soo )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 83-98 (16 pages)

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The purpose of this study was to suggest a plan for systematic support to foreign students for their successful life of studying abroad by doing an empirical analysis of the relationship among their learning motivation, Korean proficiency, and academic achievement To this end, this study conducted a survey targeting the foreign students residing in four districts from Oct. 10 to Nov. 15, 2018, and implemented a multiple regression analysis using 489 copies of questionnaires out of 500 copies in total as analysis data. As a result of this study, first, learning motivation was found to have a partially positive (+), and negative(-) influence on Korean proficiency; second, learning motivation was found to have a partially positive(+), and negative(-) influence on academic achievement, and third, Korean proficiency was found to have a partially positive (+) influence on academic achievement.

KCI후보

6스포츠 관람객의 가치관에 따른 세분화

저자 : 윤성욱 ( Yoon Sung-wook ) , 정유석 ( Jung Yoo-seok ) , 서미옥 ( Seo Mi-ok )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 99-116 (18 pages)

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This study used team identification, involvement, loyalty, and demographic characteristics to subdivide cluster styles by pro baseball spectators' list of values (LOV), which is an important issue in understanding the attitude and behavior of spectators using sports stadiums.
The main results of this study were as follows. First, the factor analysis of spectators' LOV showed three factors: internal value, social relation value, and external value. Second, the cluster analysis based on spectators' LOV confirmed three segments: cheerfulness, sociality, and identity. A marketing strategy was suggested in a diversity of practical aspects to meet the characteristics of each market segment according to the attributes of each cluster style for sports spectators' LOV.

KCI후보

7축제 서비스 품질이 만족 및 애호도에 미치는 영향: 감천문화마을 골목축제를 중심으로

저자 : 이창헌 ( Lee Chang-heon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 117-132 (16 pages)

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Gamcheon Cultural Village Alley Festival in Busan is a successful case of urban restoration, but the quality of service in the festival remains much to be developed. The present study sought to find out what tourists thought of the quality of service of Gamcheon Cultural Village Alley Festival and what the effects of it on the tourists' satisfaction and preference were. According to the results, the quality of service made it possible to attract visitors and easy to standardize organization factors of the festival. Measuring of the visitors' satisfaction helped establishing sales promotion strategies that could provide the visitors with more improved festival service. It was also found that the preference of festival had a statistically significant positive effect on the quality of festival service and satisfaction of festival. In addition, it showed that a successful festival was an important means of creating expectations to visit the city since it made the locals and tourists have a continued preference for the venue of the festival.

KCI후보

8체험경제이론을 중심으로한 테마파크 체험, 몰입, 러브마크, 재방문의도 및 추천의도간 영향 연구: 한·중 관광객을 대상으로

저자 : 장동동 ( Zhang Dong-dong ) , 민보영 ( Min Bo-young )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 133-152 (20 pages)

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All elements of the theme park experience have a significant impact on the love marks. The love marks have a significant impact on the degree of revisit and the recommendation intention. The entertainment experience, deviant experience, aesthetic experience, and recommendations have been found to have partial selling effects. The aesthetic experience and revisit have a partial opening effect. In addition, the aesthetic experience and revisit have a partial opening effect. There is a partial opening effect on deviant experiences, aesthetic experiences and love marks. Among educational experiences and love marks, flow has been confirmed to have partial opening effects, while flow has no intermediary effect.

KCI후보

9관광전시컨벤션 옴니채널서비스에 대한 통합기술수용태도가 구매의도에 미치는 영향: 지각된가치의 조절효과

저자 : 이수인 ( Lee Soo-in ) , 박현지 ( Park Hyun-jee )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 153-169 (17 pages)

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This study analyzed the relationship between integrated technology acceptance attitude and purchase intention of omni-channel of tourism exhibition convention. As a result of the analysis, first, performance expectation, effort expectation, and promotion condition were found to have a significant influence on purchase intention in adopting tourism exhibition convention omni-channel integrated technology. In particular, it was found that effort expectation had the greatest effect on purchase intention. Social impact was analyzed to have no significant influence on purchase intention. Second, it was analyzed that the informational value among the perceived values has a moderating effect on the relationship between the tourism exhibition convention omni-channel integrated technology acceptance attitude and purchase intention.

KCI후보

10어촌에 대한 관광객의 다차원 감성, 재미, 만족, 행동의도에 관한 연구

저자 : 여호근 ( Yeo Ho-keun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 57권 0호 발행 연도 : 2019 페이지 : pp. 169-189 (21 pages)

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T his stu dy w as con ducted w ith visitors to a fishin g village to gau ge their multi-dimensional sentiment, enjoyment, satisfaction, and behavioral intention related to the village. Surveys were conducted in Busan areas (July 26-29, 2019) and Gyeongnam areas (August 2-4, 2019) separately, and a total of 160 questionnaires were collected for the data analysis. First, multi-dimensional sentiment was comprised of seven factors; enjoyment, of three factors; and satisfaction and behavioral, of one factor, respectively. Based on the analysis, it was determined that multi-dimensional sentiment has a significant effect on enjoyment; and enjoyment has a significant effect on satisfaction. Additionally, satisfaction has a significant effect on behavioral intention. Therefore, it is important to consider multi-dimensional sentiment for the purposes of revitalizing or regenerating a fishing village as multi-dimensional sentiment is an important variable in attracting visitors to the village.

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