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한국관광학회> International Journal of Tourism Sciences

International Journal of Tourism Sciences update

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수록정보
수록범위 : 1권1호(2000)~18권2호(2018) |수록논문 수 : 249
International Journal of Tourism Sciences
18권2호(2018년 05월) 수록논문
최근 권호 논문
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1The challenges faced by hotel service industry in Sri Lanka

저자 : Hamsanandini Umasuthan , Oun-joung Park

발행기관 : 한국관광학회 간행물 : International Journal of Tourism Sciences 18권 2호 발행 연도 : 2018 페이지 : pp. 77-89 (13 pages)

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Sri Lanka is one of the well-known holiday destinations for its remarkable natural tourism resources and authentic food culture. Even though tourists enjoy the tourism experience in Sri Lanka, the hotel industry has faced issues with limited human resources (HR) and employees' lack of motivation to provide professional services. Considering the lack of academic research on the service improvement in Sri Lanka's hotel industry, this study aims to identify the current key challenges from three different perspectives: hotel service industry, employees, and guest perception. Secondary data are qualitatively collected and analyzed from the travel review websites, blogs, and several other sources. This study conducted interviews with authorities of Sri Lankan Tourism Board, executive officers in hotel management training institutes, and tourists around the Island. In addition, the study reviewed the findings from the previous literature and empirical researches on service improvement and the HR practices in the context of the hotel industry. Recommendations have been the following three aspects: (1) hotel service practices, (2) hotel employees, and (3) guest perception. Finally, this study emphasizes that deeper consideration in the three parts may strengthen service settings in Sri Lanka's hotel industry.

2Impact of sustainability on tourism development in Nigeria: a case study of cross river state, Nigeria

저자 : Emeka E. Okonkwo , Agnes Osarrh Odey

발행기관 : 한국관광학회 간행물 : International Journal of Tourism Sciences 18권 2호 발행 연도 : 2018 페이지 : pp. 89-110 (22 pages)

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The primary effort of this research therefore is to examine the reasons why tourist choose Cross River State over other tourism destinations in Nigeria, and to critically analyze the social, economic, environmental and cultural impacts of sustainable tourism in the state on the economy, and the local population. To achieve these feat, primary sources of data was used in the likes of questionnaires and semi-structured interviews. Secondary data was also used through books, online sources of scholarly journals, articles, magazines and newspapers. A case study was done on the three geo-political zones of the state - Southern, Central and Northern senatorial districts. A sample size of 190 respondents from the three zones was selected as adequate for this research. Key findings of this study were: tourists love Cross River because of its serene natural environment and availability of natural parks and festivals such as the Cross River National Park, Calabar Christmas Carnival, Obudu Mountain Race, among others.

3Price or pride? Malaysian marine cruising behaviour

저자 : Ka Leong Chong

발행기관 : 한국관광학회 간행물 : International Journal of Tourism Sciences 18권 2호 발행 연도 : 2018 페이지 : pp. 110-124 (15 pages)

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Despite substantial investments and promotional efforts in developing cruise tourism in Asia, cruise liner managers and marketers are given little indication concerning the effectiveness of their current marketing programs in driving consumer intentional behaviour. This study of a cruise liners' marketing program validates the position of emotional value, social value and perceived novelty on the consumers' intention to cruise. While marketing programs for cruise vacation in their current form do offer some brand building benefits, their effect on cruising intention is significantly stronger for younger customers who are inclined to brand as a self-reflection. In contrast, the price has no direct effect on intention to cruise. Therefore, this cruise marketing program does provide some value, but conceivably not in the way the cruise liner company wishes. The cruise industry should anticipate their customers' perpetual characteristics (i.e. their interpretation of luxury vacation and perceived importance of social status reflection through choice of vacation) and review these marketing approaches to ensure that they able to reach out to their customers better rather than just attracting price sensitive customers.

4Predictive analytics of Taiwan inbound tourism from ASEAN 5

저자 : Cathy W. S. Chen , Ming Chieh Cheng , Songsak Sriboonchitta

발행기관 : 한국관광학회 간행물 : International Journal of Tourism Sciences 18권 2호 발행 연도 : 2018 페이지 : pp. 124-139 (16 pages)

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This study evaluates Taiwan's 'New Southbound Policy' initiative based on eight methods' performances when predicting the country's inbound tourism arrivals from ASEAN 5. We examine out-ofsample forecast accuracy by using a one-year holdout set and consider three main types of a hierarchical time series forecasting approach: bottom-up, top-down, and optimal combination. We then employ an aggregation of forecasts from each ARIMA model, the Holt-Winters exponential smoothing method, a time series regression, the ARIMA model, and the unobserved components model for aggregated tourism arrivals of ASEAN 5. We measure the forecast accuracy of these forecasting models/methods with four criteria by a rolling window approach. Based on the forecasts' performance, we conclude that the 'New Southbound Policy' does help boost Taiwan's tourism market. Moreover, the multiplicative Holt-Winters method ranks at the top based on a ranking system, while the unobserved components model exhibits the second-best rank.

5Urban tourism and the politic of creative class: a study of the chefs in Macao

저자 : Yang Zhang , Xiong Yu

발행기관 : 한국관광학회 간행물 : International Journal of Tourism Sciences 18권 2호 발행 연도 : 2018 페이지 : pp. 139-152 (14 pages)

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Creative people are now defined as a new emerging collective, the creative class. In the context of destination tourism discussion of creative class is usually interpreted as being about a special consumer group. On the other side, an emerging body of tourism literature reveals the primacy of foodservice to the broader tourism experience as 'the growth engine of the post-industrial city.' This study identified that the creative class, the human resource in city area, positively influences local society and economic development. And this study affirms that chefs as one of the creative people in tourism development are an important resource. For further research into the creative class, the authors invite studies which are relative to the occupation of cookery from the perspectives of both the producers themselves and their consumers that may yield further interesting theoretical and practical applications. Investigating creativity, which contains dimensions with various antecedents and determinants, including creativity requirements in job description and design, may highlight the gap between the perceptions held towards the occupation of cookery and the reality of working within it.

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