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관광경영연구 update

Journal of Tourism Management Research

  • : 관광경영학회
  • : 사회과학분야  >  관광학
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  • : 2092-528X
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수록범위 : 1권0호(1997)~87권0호(2019) |수록논문 수 : 1,414
관광경영연구
87권0호(2019년) 수록논문
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KCI등재

1항공사 객실승무원 팀의 특성이 교류기억체계(TMS)와 팀 효과성에 미치는 영향: 교류기억체계의 매개효과

저자 : 강상묵 ( Sangmuk Kang )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 1-22 (22 pages)

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The purpose of this study aimed to explore 1) the relationships between team characteristic and transactive memory system 2) the relationship between team characteristic and team effectiveness 3) the relationship between transactive memory system and team effectiveness 4) mediating effect of transactive memory system. To achieve these purposes, questionnaire was developed based on previous study and data were collected by airline flight attendant's. A questionnaire survey was distributed to a total of 250 flight attendants from September 1st, 2018 to October 10th, 2018. Among them, 300 questionnaires were used for actual analysis and the other 38 questionnaires were excluded because of lack of sincerity. SPSS frequency analysis was used to understand demographic properties and factorial analysis and reliability analysis was used to verify reliability of the variables. Also, regression analysis was used to verify the hypothesis. The results of the study are as follows; First, the results of this study shows that team characteristic has a positive effect on the transactive memory system. Second, team characteristic has a positive effect on the team commitment and team performance. Third, transactive memory system has a positive effect on the team commitment and team performance. Fourth, it has been found that the transactive memory system mediating effects between eam characteristic and team effectiveness.

KCI등재

2스토리텔링 선택속성이 브랜드자산, 브랜드 태도, 브랜드충성도에 미치는 영향: 성산일출제를 중심으로

저자 : 부창산 ( Changsan Boo )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 23-44 (22 pages)

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The purpose of this study is to identify a new festival expression technique to communicate with tourists through a series of interactive stories, thereby applying to local festival storytelling. This study focus on storytelling factors as uniqueness, attraction, interest, and sensibility. The relationship between brand equity and attitude and loyalty was analyzed through structural equation model. For the effect of storytelling selection attribute on brand equity, only emotional factor was adopted in case of storytelling selection attribute on brand recognition. In case of the effect of storytelling selection attribute on brand image, only the uniqueness and attractiveness were adopted. It means that emotional factors such as festival story program, memorable moments and unforgettable experience, etc positively influence on storytelling selection. Future study, therefore, is needed to develop various, specialized attractiveness and interest to raise the value of brand equity. The relationship between festival brand equity and brand attitude, the relationship between brand equity and brand loyalty, and the relationship between brand attitude and brand loyalty were proved to have a significant influence. Limitation of this study is that it only focused on festival goers at Seongsan Sunrise Festival, which is not good enough to generalize to overall local festivals. Further study is needed to expand its research area including time and space factor to plan concrete and specialized festival.

KCI등재

3소셜 미디어 빅데이터 분석을 이용한 나홀로 여행 트렌드 분석: 제주도를 중심으로

저자 : 최홍열 ( Hongyeol Choi ) , 박은경 ( Eunkyung Park )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 45-66 (22 pages)

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This study aimed to analyze trends of solo travel through social media big data reflecting social phenomena on Jeju Island which is the most preferred region for solo travelers. For three years from January 1, 2016 to December 31, 2018, we collected text data including the keyword 'Jeju Island solo travel' from blog and cafes of Korea's leading portal site NAVER and DAUM. The data were collected using TEXTOM and UCINET 6 was used for analysis of degree centrality, closeness centrality, betweenness centrality, eigenvector centrality and CONCOR. According to the results of analysis, the words such as 'Jeju Island', 'travel', 'guest house', 'course', 'restaurant', and 'accommodation' were shown as high frequencies. In addition, the words such as 'cafe', 'sea', and 'photo' except for common words were influential in the centrality analysis. And CONCOR analysis included five clusters of 'selection attributes of solo travel', 'selection attributes of Jeju Island', 'selection attributes of accommodation', 'stage of planning a travel', and 'influencing factors to decision-making'. The study is differentiated in that it used social media big data instead of traditional research methods. Furthermore it reflects social phenomena, so there will be practical value in establishing a tourism marketing strategy.

KCI등재

4디저트 카페의 물리적 환경과 고객가치, 소비감정, 행동의도 간의 관계연구

저자 : 신형철 ( Hyoungchul Shin )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 65-85 (21 pages)

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The purpose of this study is to verify the influencing relationship between physical environment of dessert cafe and customer value, consumption emotion, and behavior intention. For the research, this study composed the physical environment with design factor, ambient factor, and social factor while composing consumer value with function value and emotional value. The consumption emotion and behavior intention were composed of single factor. This study conducted a survey on customers using the dessert cafe located in Seoul and Gyeonggi regions and this study used convenient sampling among the non-probability sampling methods. Based on the collected statistical analysis, this study verified the hypothesis using SPSS 18.0 package and AMOS 18.0. The hypothesis verification results were as follows. First, in hypothesis 1, only social factor among physical environment had positive influence on function value among customer value. Also, ambient factor and social value had positive influence on emotional value. In hypothesis 2, consumption intention had positive influence on customer value. In hypothesis 3, only function value among customer values had positive influence on behavior intention. In hypothesis 4, consumption emotion had positive influence on behavior intention. The study results suggest practical implications on marketing strategy of food service industry and academic implications on consumer behavior theory.

KCI등재

5객실승무원의 기내 안전 활동이 탑승객의 신뢰와 안전태도에 미치는 영향

저자 : 박인주 ( Injoo Park ) , 김은주 ( Eunju Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 87-107 (21 pages)

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The very basic duty of flight attendants is to take care of the passengers on board to designated destinations safely and pleasantly. This study was intended to investigate the impacts of flight attendants' in-flight safety activities on passengers' trust and safety attitude. To this end, we distributed 160 copies of questionnaires and used them for the frequency analysis, reliability analysis, confirmatory factor analysis and multi-regression analysis. The result of this study is presented as follows: First, in-flight safety activities were found to have no significant effect on trust. Second, among the four factors of in-flight safety activities, the two factors (presenting the safety information and safety information channel) were found to have significant effect on safety attitude. Third, trust was found to have significant effect on safety attitude.

KCI등재

6외식기업의 현금보유에 대한 레버리지의 영향

저자 : 구원일 ( Wonil Koo )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 107-122 (16 pages)

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The purpose of this study is to find out the effect of leverage on the level of cash holdings and to help manager 's decision making. For this purpose, 46 out of 53 domestic foodservice companies, which have financial statements, confirmed the following results. First, the cash holding ratio is 63.398%, which indicates that a considerable amount of cash is needed to operate a foodservice companies. In addition, leverage is 55.335%, which is well managed. As for other variables, it is considered that the foodservice companies operate trend-oriented according to the consumption trend. Second, although the correlation coefficient is not high in the correlation analysis, most of them are related. In particular, cash holdings and leverage could be replaced, and leverage could be adjusted based on liquidity. Also, the higher the cash flow ratio, the higher the cash holdings. Third, the indicators that have an influence on the level of cash holdings are leverage, firm size, ratio of operating income to sales and net working capital. If leverage is high, or the size of the firm is large and the liquid assets are available, then the company does not need to hold a lot of cash. However, if the operating profit margin is high, cash inflow will increase. This suggests that the leverage of the food service company will affect the level of cash holdings, and it will be possible to secure cash by using liquid assets.

KCI등재

7호텔종사원이 경험한 포용적 리더십이 심리적 안정감을 매개로 하여 창의적 업무 관여도에 미치는 영향에 관한 연구

저자 : 김지은 ( Jieun Kim ) , 권용주 ( Yongju Kown )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 123-138 (16 pages)

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As the needs of study on how to increase organizational innovation have been raised in the hotel industry, this study aims to investigate the structural relationship among inclusive leadership, psychological safety, and involvement in creative work. Based on the existing literature, it has been hypothesized that inclusive leadership influences involvement in creative work mediated through psychological safety. Focused on the hotel employees, this study surveys five star hotel employees using convenience sampling. The number of 215 cases was used for final analysis out of 250 cases surveyed. Structural equation modeling was used to analyze the study results. The results firstly indicate that inclusive leadership makes a significantly positive influence on psychological safety. Secondly, psychological safety positively influences involvement in creative work. Thirdly, inclusive leadership fails to make a significant impact on involvement in creative work. Finally, psychological safety fully mediates the relationship between inclusive leadership and involvement in creative work. This study presents the leadership delivering consistent and reliable value on diverse ideas and innovation increases the hotel employees' generation of creative ideas.

KCI등재

8커피전문점 리더의 윤리적 리더십이 조직신뢰와 혁신행동에 미치는 영향: 리더-맴버 교환관계(LMX)의 조절효과를 중심으로

저자 : 윤선미 ( Sunmi Yun )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 147-162 (16 pages)

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The purpose of this study is to investigate the effect of ethical leadership of leader on organizational trust and innovation behavior of employees in the coffee shop and to identify whether member-leader exchange(LMX) has a moderating effect between ethical leadership and innovational behavior. This study was conduced for four weeks November 5 to December 4, 2018 in the self-filling questionnaires servery for employees in the coffee shops. A total 450 questionnaires were distributes and 346 copies were used for the final analysis except for the missing questionnaires and the unfair answers. Exploratory factor analysis, frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, demographic characteristics, and regression analysis were carried out IBM SPSS 20.0 Program. The analysis results were as follows. First, ethical leadership had a positive relationship with organizational trust and innovational behavior. In addition, organizational trust had a positive effect on innovational behavior. And there was a mediating effect of organizational trust between ethical leadership and innovational behavior. Lastly, there was a moderating effect of LMX between ethical leadership and innovational behavior. Therefore, this study intends to provide basic data for activating ethical readership at a coffee shop.

KCI등재

9군산 선유도 관광선택속성 IPA분석

저자 : 홍윤선 ( Heather Hong ) , 양영관 ( Youngkwan Yang )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 167-188 (22 pages)

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The purpose of this study is aims to understand the sunyu island which is in Gunsan, representative for Jeonbuk's Marine tourism and to seek for a way to improve tourism preparedness for attracting tourists and increasing their satisfaction. the IPA(Importance-Performance Analysis) was conducted to analyze the marine tourism selection attributes of Gunsan sunyu island. As a result of the IPA research, "The beauty of Sunyu Island landscape", "Unspoiled natural environment", "Tourist attraction (photo zone, sculpture, etc.)" are categorized into the 1st quadrant of "Keep up the good work" and "Convenience of transportation in Sunyu Island", "Cheap travel expenses and cheap local prices", "Cost-effectiveness and Good taste of restaurants and menu" are categorized into the 1st quadrant of “Concentrate here”. Therefore, It seems to be necessary for maintenance and management of the natural environment part, which has a high level of importance and performance as a whole, will help improve the tourism attractiveness of Gunsan sunyu island. This study would provide a Significant data on Establishing tourism policy in Jeonbuk and suggests further research and planning and operation of other likes festivals and developed veriety of tour courses.

KCI등재

10호텔 종업원의 심리적 주인의식이 고객지향성에 미치는 영향에 관한 연구: 자기효능감의 조절효과를 중심으로

저자 : 김현정 ( Katelyn H. Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 87권 0호 발행 연도 : 2019 페이지 : pp. 189-210 (22 pages)

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High Performance Wok Organization Model suggests that human resource management is a bundle of practices increasing commitment, competence and chance to participate of employees. Based on literature review this study hypothesized the relationship between psychological ownership as proxy variable of commitment and customer orientation as proxy variable of performance. Also this study hypothesized the moderating role of self-efficacy as a proxy variable of competence. The results of empirical analysis with 313 employees of hotels are as follow. Organization-based psychological ownership is a significant predictor of customer orientation but job-based psychological ownership does not have significant effect on customer orientation. And self-efficacy is pure moderating variable between organization-based psychological ownership and customer orientation and between job-based psychological ownership and customer orientation. Therefore hotels should implement various activities to increase psychological ownership and self-efficacy to increase customer orientation. Despite of the implication this study has limitation of generalization.

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