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관광경영연구 update

Journal of Tourism Management Research

  • : 관광경영학회
  • : 사회과학분야  >  관광학
  • : KCI등재
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  • : 연속간행물
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  • : 2092-528X
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수록정보
수록범위 : 1권0호(1997)~102권0호(2021) |수록논문 수 : 1,958
관광경영연구
102권0호(2021년 03월) 수록논문
최근 권호 논문
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KCI등재

1중국인들의 한류 콘텐츠에 대한 소셜미디어 빅데이터 분석: 중국 SNS를 중심으로

저자 : 윤영일 ( Yeongil Yoon ) , 조문식 ( Moonsik Cho )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 1-18 (18 pages)

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The purpose of this study is to analyze the changes in perception of Korean Wave Contents viewed from the Chinese perspective by using Big data of Baidu social media in China. For this purpose, we collected data on "Korean Wave" in Baidu, China's representative portal site for Three years from 2017 to 2019. Data were collected by using TEXTOM, a data collecting and processing program and from those data, density, degree centrality were analyzed by utilizing packaged NetDraw along with UCINET. As a result of the analysis, it was found that the web visibility of accommodation, shoping and tourism destination were high. Accordingly, practical implications were persented.

KCI등재

2호텔기업의 경영자 능력이 타인자본비용에 미치는 영향

저자 : 구원일 ( Wonil Koo ) , 최형민 ( Hyungmin Choi )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 19-33 (15 pages)

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This study conducted a study on 35 five-star hotels in Korea to understand the impact of hotel companies' managerial capabilities on raising capital costs for others. The results of the study are as follows. First, the average cost of other debt for a hotel company is 3.64%, which is generally low for each company. The overall management of the hotel company is deemed to be good. Second, correlation analysis was conducted on variables such as cost of debt and managerial capabilities. The relationship between the liability ratio and the ROA was positive(+), and the relationship between management capability and the size of the entity was negative(-). Third, the hotel companies should expand its size along with its managerial ability to show influence on cost of debt for companies, thereby expanding its net profit and lowering its debt ratio. The manager of a hotel company needs to present his ability to continue to develop the company as well as manage financial indicators. In other words, hotel companies should be able to develop and proceed with various marketing strategies by utilizing their assets.

KCI등재

3다크투어리즘 스토리텔링이 관광지 러브마크, 행동의도에 미치는 영향: 관광지 러브마크 매개효과를 중심으로

저자 : 김근현 ( Geunhyeon Kim ) , 위주연 ( Juyeon We ) , 이수광 ( Sugwang Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 35-56 (22 pages)

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The purpose of this study was to examine the effect of relationship between dark tourism storytelling, love marks from tourism, and intention of action : the mediating effect of tourism love marks. In addition, this study was proposed by the mediating effect of love mark on the relationship between dark tourism storytelling and intention of action. The empirical analysis was analyzed using the SPSS WIN Ver. 22.0 statistical package program after the questinnaire was collected, and the survey was conducted from January 20 to February 10 in 2021, and the survey method used a self-written online survey method targeting tourists who visited the DMZ in the past. A total of 181 questionnaire was collected. Looking at the analysis results, In summary of relationship between the storytelling, lovemarks and behavior intention behind Dark Tourism, 'interest' and 'educational factors' are likely to have greater impact on the creation of tourist's lovemarks on the tourist sites, compared to other factors such as 'comprehension'. It is attributable to the poor delivery of tour guides in sharing the history, or spatial constraints considering that the guide is provided outside. In order the overcome such constraints, the storyteller should pick plain words that are less ambiguous, and increased support should be provided such as competent staffs who are capable of grabbing visitors' attention at all times and more sophisticated equipments like microphones. The study suggests that 'reputation', one of the factors behind lovemarks, having had little impact on 'intention to revisit' or 'intention to recommend'is due to the visitor's perception of DMZ, associating the place with death. In other words, the place itself has a somewhat negative image, which led to the visitors not recommending it to others. In order to address such difficulties, positive outcomes should be proven by promoting artistic or cultural advantages of historic sites, and holding musicals, plays or exhibitions of tragic history are all case in points. In the end, such endeavors could improve its overall image, providing opportunities to become proficient in history. As a result, interest in Dark Tourism, including visiting DMZ, would begin to grow if they are exposed more frequently in our daily lives, which means more recommendations and revisits would also take place. In addition to that, if the Dark Tourism were combined with a wide range of areas, rather than a single area, public awareness could be further improved.

KCI등재

4여행사 종사원의 직무 스트레스가 직무소진과 이직의도에 미치는 영향

저자 : 김선희 ( Sunhee Kim ) , 이미혜 ( Mihye Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 57-77 (21 pages)

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The purpose of this study is to present effective human resource management through empirical analysis of the effects of job stress on job exhaustion and turnover of travel agency employees. After distributing 320 copies of the questionnaire, the final 300 copies were collected and analyzed using SPSS 21 and the following results were obtained. First, the employee's job stress had an effect on job burnout, and among them, job characteristics and interpersonal relationships showed a high impact relationship. Second, job exhaustion influenced turnover, among others, emotional depletion and high impact. Third, job stress affected the degree of turnover, and affected the job environment and job characteristics. Due to the nature of the travel agency's work, the stress of employees is accumulated due to excessive workload, conflicts with customers, and internal and external variables, which affect job exhaustion and turnover. In future studies, with the deepening travel recession leading to a series of travel agencies implementing voluntary retirement and unpaid leave to adjust their workforce, additional variables on job insecurity could suggest other meaningful results and implications.

KCI등재

5호텔종사원의 회복탄력성이 직무스트레스와 조직유효성에 미치는 영향

저자 : 김정훈 ( Junghoon Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 79-100 (22 pages)

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The purpose of this study is to clarify the effect of hotel employees' resilience on job satisfaction and organizational commitment, and to present implications for enhancing organizational effectiveness and reinforcing resilience. In order to achieve these research objectives, research models and hypotheses were established based on theoretical research. To test the hypothesis, a questionnaire survey was conducted for hotel employees. The summary of the empirical analysis results is as follows. First, it is necessary to develop and operate an education and training program to strengthen psychological and social abilities to overcome the situation and recover positively when hotel employees face difficult work environments. Second, job stress of hotel employees has a negative effect on job satisfaction and organizational commitment, so it is necessary to manage job stress through reinforcement of resilience. Third, in order to improve the job satisfaction and organizational commitment of hotel employees, it is necessary to simultaneously operate education and training programs to strengthen resilience and to manage job stress. This study presented a practical meaning as described above. However, there is a limit to not being able to use measurement variables that take into account the job characteristics of hotel employees. We look forward to future research that has overcome these limitations.

KCI등재

6음악축제의 만족도 평가 비교분석: 2017~2019 영동난계국악축제를 중심으로

저자 : 백성우 ( Sungwoo Baek ) , 김주호 ( Juho Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 101-120 (20 pages)

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This study compared the demographic satisfaction of visitors who visited the festival over the past three years to establish the sustainable development direction and strategy of the Yeongdong Nangye Korea Traditional Music Festival, and the results were as follows. First, although there were no differences in satisfaction depending on gender, occupation, or companion type, the Yeongdong Nangye Korea Traditional Music Festival is still considered to be operated as a resident harmony festival, not a foreign (tourist) festival. Second, the difference in satisfaction depending on whether to revisit or not, it is believed that the re-visit effect is being shown that the Korean traditional music festival is well understood and the pre-promotion of the festival was good. Third, the difference in visit satisfaction depending on the viewing period showed that the more viewing periods and staying hours at the festival hall during the festival, the more attractive and satisfied the festival's various programs were. Therefore, it is believed that various marketing strategies are needed to increase the viewing period and stay time of festival visitors. Fourth, the difference in visiting satisfaction depending on the purpose of the visit is high in the satisfaction of visitors for the purpose of the festival, so it is necessary to prepare strategies to secure festival enthusiasts such as majors and artists related to Korea Traditional Music. The implications of this study are that the research systematically analyzes the characteristics of visitors to the Yeongdong Nangye Korea Traditional Music Festival, which is currently losing manners and popularity, and draws out improvement directions to improve the satisfaction of visitors to the Yeongdong Nangye Korea Traditional Music Festival. However, the limitations of the study are that visitors to traditional music festivals have not been compared and analyzed in various ways. Therefore, future research will need to compare the satisfaction of visitors to other festivals held in the traditional music genre in Korea to establish a systematic improvement direction for the traditional Korean traditional music festival.

KCI등재

7회복적 서비스케이프와 친환경행동의도와의 관계에 대한 연구: 친환경 이미지의 매개효과와 사회적 규범의 조절효과를 중심으로

저자 : 김태욱 ( Taeuk Kim ) , 김용민 ( Yongmin Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 121-145 (25 pages)

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The purpose of this study is to figure out the influence of restorative servicescape, eco-friendly image, social norms, and environmental behavior and verify the mediating effect of eco-friendly image, and the moderation effect of social norms. Specimen are customer from hotel & resort in Jeju Island, aged 18 and above 59 and below. Survey was started at Jan. 24, 2021 for 20 days with 330 questionaries, total 313 samples were used for actual analysis. We used IBM SPSS 21.0 program and Jamovi program on analysis. Hypothesis test result of the study is following. H1: restorative servicescapes have significant effect on eco-friendly behaviour intentions. H2: restorative servicescapes have significant effect on eco-friendly image. H3: eco-friendly image has significant effect on eco-friendly behaviour intentions. H4: the mediation effect of eco-friendly image is partially mediated on the relationship between restorative servicescapes and eco-friendly behaviour intentions. H5: the moderation effect of social norms has significant effect on the relationship between restorative servicescapes and eco-friendly behaviour intentions.

KCI등재

8커피전문점 방문수요 결정요인에 관한 연구

저자 : 김현주 ( Hyunju Kim ) , 이희찬 ( Heechan Lee )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 147-166 (20 pages)

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The purpose of this study is to collect data that could reflect the current time point of Covid-19 and identify determinants affecting coffee shop visit demand by considering coffee shop service quality, demographic variables, purpose of visit coffee shop and coffee involvement. The survey was conducted on users who have visited coffee shops in Seoul and Gyeonggi-do within the last one year, and 700 effective samples were used for this study. Determinants were estimated using the Truncated Poisson(TP) model and the Truncated Negative Binomial(TNB) model as research methods to achieve the purpose of this study. In the case of demographic characteristics, male, unmarried, higher income and education levels, and lower age have a positive influence on the number of visits to coffee shops. In the purpose of visiting coffee shops, it was found that the purpose of dessert after meals and personal meetings had a negative influence on the number of visits to coffee shops. In the case of coffee shop service quality, only the coffee quality factor had a positive influence on the number of visits to coffee shops, and the higher the degree of coffee involvement, the more positive the number of visits to coffee shops. The results of this study identify determinants that need to be considered important in increasing coffee shop visit demand, and provide important basic data for establishing a marketing strategy for the sustainable development of coffee shops through the management of these determinants of coffee shop visit demand.

KCI등재

9전통적 IPA와 수정된 IPA를 이용한 항공서비스학과의 온라인 교육서비스 품질에 관한 연구

저자 : 나소정 ( Sojung Na )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 167-182 (16 pages)

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This study seeks to examine online education that has replaced face-to-face classes and has become the center of university education, not the role of assisting face-to-face classes since Corona 19. To this end, the importance of online education service quality and the resulting satisfaction were examined through IPA analysis using the 253 part survey of aviation service students in Gwangju, Jeollanam-do, Jeonbuk, and Chungnam. The verification results of this study are as follows:
First, a quadrant of high importance and high satisfaction was both important and satisfactory for professors' posture and expertise in traditional IPA analysis, and the revised IPA resulted in high importance and satisfaction of technical support and evaluation processes. Second, the two quadrants, which are of high importance but low satisfaction, are located only in the case of traditional IPA analysis, and were items of access to the education system, communication and information on employment. For the revised IPA, the same item is located in four quadrants, with two IPAs producing completely different results with the same item. Third, two IPA analyses were located in the three quadrants with low importance and satisfaction, and the items were found to be convenient to take, diversity in lecture content, and appropriateness of content.
After conducting the traditional IPA, the revised IPA was to identify the difference between the two IPA analyses and to increase students' satisfaction with the quality of online education services based on the results, suggesting effective educational services in aviation services.

KCI등재

10유튜브 여행콘텐츠 특성과 이용자 만족, 여행의도 간의 관계: 이용자 특성에 따른 변수 간 차이에 대한 추가검증

저자 : 박은경 ( Eunkyung Park )

발행기관 : 관광경영학회 간행물 : 관광경영연구 102권 0호 발행 연도 : 2021 페이지 : pp. 183-207 (25 pages)

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YouTube, the popular UCC-based social networking platform, provides variable contents and live streaming service in many field. The purpose of this study is to investigate the relationship among the characteristics of tourism-related contents, users' satisfaction and travel intention. Furthermore, the study also examines the differences among the variables by user's characteristics. A total of 309 users who have watched the tourism contents on YouTube within six months participated in the study. Specifically, the respondents have watched the contents at least one year, more than once a month and once a week. The analysis results showed that the three factors of the contents had a significantly positive influence on users' satisfaction and travel intention. Among them, the entertainment factor was the most powerful factor for YouTube users. Users' satisfaction significantly and positively influenced their intention to travel. Lastly, the differences by user's characteristics were significant results, depending on whether they were married or not, the level of education, the duration and frequency of use, whether they were subscribed or not, and the number of subscribed channels. Thus, the study will contribute to expanding the tourism content-related research and help develop practical strategies for the market.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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