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관광경영연구 update

Journal of Tourism Management Research

  • : 관광경영학회
  • : 사회과학분야  >  관광학
  • : KCI등재
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  • : 연속간행물
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  • : 2092-528X
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수록정보
수록범위 : 1권0호(1997)~84권0호(2018) |수록논문 수 : 1,300
관광경영연구
84권0호(2018년 09월) 수록논문
최근 권호 논문
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KCI등재

1진로결정모델에 있어 네거티브 요인 도출 및 진로결정 자기효능감의 매개효과 검증: 관광 전공 대학생을 대상으로

저자 : 최규환 ( Kyuhwan Choi ) , 정호균 ( Hokyun Jeong )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 1-22 (22 pages)

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The purpose of this study is to investigate the effect of university students' majoring tourism on career barrier, career stress, anxiety, self-efficacy, and career indecision. Also following Baron and Kenny's guidelines, this study analyzed a mediating effect of self-efficacy in the relationship between anxiety and career indecision. A total of 800 questionnaires were distributed to students of seven universities, with 751 copies returned. After excluding 67 unusable response, 684 copies were used for data analysis. The results of empirical analysis showed that four factors of career barrier had a sgnificant effect on career stress, but three factors of career barrier had a sgnificant effect on anxiety. And, the higher level of career stress, the higher anxiety. Three factors of self-efficacy had a significantly affected career indecision. Especially, the higher the goal setting and planning, the lower the career indecision, but the higher the job information, the higher the level of career indecision. In addition, the results of mediation tests that founded that four factors of career barrier was a partial mediator in the relationship anxiety and career indecision.

KCI등재

2확장된 계획행동이론을 통한 기업의 사회적 책임이 행동의도에 미치는 연구: 스타벅스 커피점 중심으로

저자 : 우은주 ( Eunju Woo ) , 김영국 ( Yeonggug Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 23-45 (23 pages)

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The objective of this study is to investigate the effect of the CSR on perceived value, attitude toward behavior, subjective norms, perceived behavior control and behavioral intention. Perceived value was measured by two main constructs: economic value and social value. A total of 300 questionnaires were distributed and 294 samples were used for statistical analysis. As results, CSR showed significant effects on attitude toward behavior, subjective norms, perceived behavior control, economic value, and social value moreover those antecedents of behavior intention positively influenced on behavior intention except subjective norms and social value. Based on the results, theoretical and practical implications were discussed.

KCI등재

3농촌관광 체험요인이 즐거움과 행동의도에 미치는 영향: 외국인 관광객을 중심으로

저자 : 강동호 ( Dongho Kang )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 47-67 (21 pages)

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This study shows effects of experience factors during rural sightseeing on tourists' enjoyment and behavior intention aimed Taiwanese group tourists visiting Korea. Deviation and amusement of the experience factors effects on enjoyment. However amusement and education do not influence on the enjoyment. In addition to it, this research shows enjoyment impacts on tourists' behavior intention. Korean rural sightseeing has defects such as overlapped contents, petty facilities and unsystematic accommodating condition. Rural sightseeing is tourism source that gives chance to foreign tourists experience different cultures of the visiting country. Moreover, it is necessary tourist attraction for invigorating rural tourism. It is expected that plan and strategy to vitalize rural tourism can be established based on this study.

KCI등재

4MICE 공유가치창출(CSV)인식이 브랜드자산 및 브랜드충성도에 미치는 영향

저자 : 김서경 ( Seokyung Kim ) , 윤유식 ( Yooshik Yoon ) , 김미성 ( Miseong Kim ) , 김윤정 ( Yoonjung Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 69-88 (20 pages)

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Recently, Interest in sustainable development is spreading to governments, society, and diverse industry. MICE industry has also begun to recognize the need of Creating Shared Value, a sustainable development paradigm, and is promoting activities and strategies for CSV. Therefore, the purpose of this study is to examine the importance of CSV in MICE industry and investigate the relationship between Brand Equity and Brand Loyalty by the CSV in MICE industry. Data for this study was collected from Global MICE event visitors at the C-FESTIVAL via direct survey for 12days in COEX in Seoul. Total 280 useable data was analyzed and the results of this study is as follows. Firstly, CSV in MICE industry was classified social value. economic value, cooperative networking value and regional environmental development value. Brand equity was divided into 3 factors. Brand image, Brand awareness, perceived quality. Secondly, 4 factors of CSV except economic value had affected Brand image, Brand awareness and Perceived quality partially. Lastly, 3 factors of Brand equity had influences Brand loyalty as a whole. The results of this study are expected to provide theoretical and practical implications for researchers and managers who are interested in the Creating Shared Value of MICE industry.

KCI등재

5예비노년층 교육프로그램 서비스 이용자들의 참여 동기, 교육만족도, 생활만족도, 그리고 추천의도에 관한 연구

저자 : 유재원 ( Jaewon Yoo ) , 손경희 ( Kyounghee Sohn ) , 서진욱 ( Jinwook Seo )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 89-108 (20 pages)

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At present, as Korea approached aging society, the elderly population over 65 have reached 14% of the total population as of 2017, and their interest in life after retirement, that is, life for second life designing, is increasing day by day. In this viewpoint of life cycle, the study of the prospective seniors aged between 50 and 64 years old, who are in the process of transferring to the elderly population, is very important. The purpose of this study is to investigate the effect of the participation motivation, training satisfaction, life satisfaction, and recommendation intention of the perspective seniors on training service, to suggest the policy implications for the recognition of the necessity and the quality improvement of various training programs, and to suggest ways to activate training program services based on characteristics of the perspective seniors. These results of the study will be helpful for the prospective seniors who participate in training program service to motivate various social and economic activities and design their second life.

KCI등재

6외식기업의 KCSI와 KNPS가 경영성과에 미치는 영향

저자 : 구원일 ( Wonil Koo )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 109-124 (16 pages)

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The purpose of this study is to confirm the effect of KCSI and KNPS on the management performance of the food service companies. In order to improve the management performance of the company, we propose the necessity of customer satisfaction and customer referral. The following conclusions were drawn. First, the management performance index of the food service companies are positive (+) value. Most of the food service companies are SMEs, and they operate with good debt ratio and tangible assets. Second, the items related to management performance are five items including KCSI and KNPS. Since management performance can be enhanced through management of indicators, it can be seen as a strategy to be pursued continuously. Therefore, it can be concluded that customer satisfaction can be increased to connect with customer recommendation, and as a result, it can be maintained as a continuous company by increasing management performance.

KCI등재

7환대산업 경영 전공 대학생들의 통합적 사고가 커리어 목표몰입을 매개로 커리어 관여도에 미치는 영향

저자 : 권용주 ( Yongju Kwon ) , 김지은 ( Jieun Kim )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 125-157 (33 pages)

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The cognitive and attitudinal factors to influence the hospitality majored students' career engagement need to be figured out because of the importance for real career development. Focused on the hospitality majored students, this study has been undertaken to examine whether holistic thinking influences career engagement mediated through career goal commitment. Holistic thinking includes lower variables of causality, attitude toward contradictions, perception of change, and locus of attention. The number of 249 cases was used for final analysis out of 260 cases surveyed. The results were analyzed using structural equation modeling. The results indicate the hospitality majored students' causality, perception, and locus of attention make positively significant impact on their career goal commitment whereas contradiction to change fails to make the impact. Also, career goal commitment positively influences career engagement. In addition, locus of attention directly influences career engagement whereas the other three lower variables fail to make it. Finally, career goal commitment partially mediate the relationship between holistic thinking and career engagement. Based on these results, applying education paradigm of holistic thinking to the hospitality majored students has been suggested to help them to make proactive career engagement.

KCI등재

8국내 쇼핑관광지의 글로벌 포지셔닝 전략에 관한 연구: 일본ㆍ중국 관광객을 대상으로

저자 : 장보경 ( Bogyung Jang ) , 박찬영 ( Chanyoung Park )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 159-186 (28 pages)

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This study is identified the current position of five shopping destinations in Seoul, about foreign tourists' images, satisfactions, attitudes and behavioral intentions. The purpose of this study is to pay attention to keep looking into minds of global tourists about domestic shopping destinations with proposing the directions of positioning strategy. To research, Japanese and Chinese Tourists visiting to Seoul were asked to answer questions to measure their images of Korea Shopping Destinations. Out of 600 participants, 360 usable questionnaires were collected and analyed. The findings were as follows: Firstly, Japanese tourists had higher tourist attitudes and satisfactions than the Chinese tourists had, and the former visited again and gave information by word of mouth actively. Secondly, Japanese tourists had high scores at personal service factors of cognitive images, while the Chinese ones had high scores at shopping places and shopping product factors. Japanese tourists were rated to be high at attraction factors of emotional images, while Chinese ones were done to be high at rests and modernity. This study is meaningful to proposing guidance of shopping tourism positioning as well as a diverse theoretical background and empirical analysis to verify positioning factors of domestic shopping destinations.

KCI등재

9전주한옥마을 숙박업의 선택속성이 관광객의 만족도 및 행동의도에 미치는 영향: IPA 연구 중심으로

저자 : 배기철 ( Kichul Bae ) , 최효 ( Hyo Choi ) , 정총화 ( Chonghwa Jung )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 187-207 (21 pages)

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This study of Jeonju Hanok Village, famous for its cultural attractions, was selected as a tourist attraction in Korea and a traditional Korean city in 2010. Jeonju Hanok Village can be regarded as one of Korea's representative cultural and touristic areas with about 700 Korean Traditional houses, Hanji, Korean cuisine and various cultural attractions. The city itself is an excellent tourist destination, an important place where tourism activities take place, is based on natural resources, and has a variety of tourism resources. Therefore, the city has a great potential as a tourism resource in that it can effectively utilize its facilities and resources. There are many researches related to Jeonju Hanok Village and tourists in Jeonju Hanok Village. However, there are not many studies on the effects of lodging selection attribute, tourist satisfaction and behavioral intention in Jeonju Hanok Village. Therefore, it is necessary to clarify the influence of the selection of lodging in Jeonju Hanok Village and the tourist satisfaction and behavioral intention of Jeonju Hanok Village.

KCI등재

10호텔기업 직원의 고객관련 스트레스, 정신건강, 삶의 질에 대한 관계연구

저자 : 김태욱 ( Taeuk Kim ) , 윤선미 ( Sunmi Yun )

발행기관 : 관광경영학회 간행물 : 관광경영연구 84권 0호 발행 연도 : 2018 페이지 : pp. 209-230 (22 pages)

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The purpose of this study is to investigate and analyze the impact of customer related stress on mental health and quality of life of hotel employees. The results from this empirical study with 305 samples of hotel employees in Seoul show that 1)H1 : customer related stress has an impact on mental health as adopted 2)H2 : customer related stress has an impact on quality of life as adopted 3)H3 mental health has an impact on quality of life as adopted 4)H4 : mental health on the relationship between mental health and quality of life has fully mediating effect. The meaning of this research and practical implications include the following. First, The analytic result of the relationships among customer-related stress, mental health, and quality of life of hotel employees is a basic data for future study. Also, there should be EAPC: Employee Assistant Program and Coaching for an employee who is mentally hurt from customer. Third, It is necessary to train how to handle customer in effective way and improve service manual. Lastly, In employee recruitment, an employee with high resilience should be preferred The limitations of this study are as follows: 1)studied only in five star hotel: comparative studies from different hotel management types or hotel level 2)different result of customer related stress by demographic.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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