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The Research Journal of the Costume Culture

  • : 복식문화학회
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수록범위 : 1권1호(1993)~28권1호(2020) |수록논문 수 : 1,785
복식문화연구
28권1호(2020년 02월) 수록논문
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KCI등재

13D 체표면 분할 전개방법에 의한 성인 남성 밀착원형 설계

저자 : 홍은희 ( Eun-hee Hong )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 1-14 (14 pages)

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This study is based on a representative body shape drawn from previous studies that classify adult male torso shapes. In this study, a design method is proposed by developing a tight-fit pattern that can be easily developed into various items and designs using the body surface development figure. This is obtained by converting the 3D body shape of the model representing the representative body shape. The specific design method was conducted as follows. Actual measurement values were used for waist back length, waist-to-hip length, shoulder length. The scye depth was determined as C/4-1.7 cm, and the front and back Interscye was set at (1/2 × actual measurements)-0.2 cm. The front-back neck breadth was set to (1/5 × base neck circumference)-1.3 cm and (1/5 × base neck circumference) cm. The front-back neck depth was set to (1/5 × base neck circumference)-1.2 cm and 3.5 cm. Front chest circumference was C/4-1 (front-back difference)cm; (1/4 × back chest circumference) was C/4 + 1 (front-back difference) + 0.3 (dart amount) cm. Front waist circumference was W/4-0.2 (front-back difference) + 2.2 (dart amount) cm; back waist circumference was W/4 + 0.2 (front-back difference) + 2.5 (dartamount) cm; front hip circumference was H/4 + 0.2 (ease) + 0.2 (front-back difference) cm; and back hip circumference was H/4 + 0.2 (ease)-0.2 (front-back difference) cm; Front droop was 1.6 cm. The newly developed tight-fit pattern is expected to be of great use as a basis for garment construction.

KCI등재

2모바일 쿠폰 특성 지각에 따른 소비자 반응과 변인간 인과관계 연구

저자 : 김재희 ( Jae-hee Kim ) , 여은아 ( Eunah Yoh )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 15-29 (15 pages)

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Purpose of the study is to explore the effect of the types of mobile coupons(textvs. image-focused coupons; free-gift vs. discount coupons) on characteristic perception of mobile coupons, and the causal relationships among characteristic perception, attitude, and use intention of mobile coupons. A total of 140 university students participated in experiments with questionnaires including one of the four stimuli. Important findings are as follows. First, image-focused mobile coupons generated more enjoyment than did text-focused coupons. However, the text/image-focused coupons were not different in perception of informativeness and credibility of mobile coupons. Second, enjoyment perception was significantly increased when image-focused contents were combined with discount coupons whereas enjoyment perception was decreased when text-focused contents were combined with free-gift coupons. This interaction effect reflects that the level of enjoyment of consumers can be changed in terms of the combination of the value-provision types of coupons and the text-image focused contents. Third, it was found that consumer perception of coupon characteristics formed attitudes toward mobile coupons, and use intention of mobile coupons was determined by attitudes toward mobile coupons. Study findings may fill the void of research investigating the effect of text-image contents and the types of coupons on consumer reponses toward mobile coupons. Mobile coupons have limited quantity of information within a small size of mobile phone screen, therefore, the results were not consistent with prior research tested with mobile advertisements indicating the effect of text-image contents on perception of informativeness and credibility.

KCI등재

3부틀렉 패션의 특성에 대한 연구

저자 : 안세희 ( Sehee Ahn ) , 김윤 ( Yoon Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 30-44 (15 pages)

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Bootleg fashion emerged from the fashion industry after 2010, and has been used across a range of different genres. However, it has yet to be theoretically established; therefore, this study will explain bootleg fashion as a new genre, which will help in the planning and designing of products within domestic fashion brands. The purpose of this study was to examine the characteristics and internal meaning of bootleg fashion as a recently emerged fashion phenomenon that borrows from other brands without permission. The research methodology included a theoretical literature review of fashion sites and related materials and empirical research using case analysis. Results of the analysis of both characteristics and internal meaning of bootleg fashion suggest the following characteristics:ᅠ“unauthorized use of symbolic elements,” “disorganization of boundaries between fashion,” “multiplicity through globalization,” and “newness through deconstruction and recombination.” Internal meanings derived from the analysis were “parody through symbol,” which is seen as “a parody and homage resulting from the unauthorized use of a brand,” while “decomposition through disorganization” is seen as a break-up of the boundaries between different fashions from a mainstream-oriented perspective. A juxtaposition of elements was demonstrated by “playfulness through transformation,” which showed that such fashion cannot coexist with positional transposition. Finally, “spread as a cultural phenomenon” was derived through the diffusion through digital media with DIY culture. As such, bootleg fashion has been reborn as an innovative fashion genre, breaking the taboo of the illegitimate from the past and demonstrating new endeavors.

KCI등재

4Measuring 'Consumer Smartness' for the fashion consumption environment

저자 : Soo-kyoung Ahn

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 45-61 (17 pages)

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As consumers have transformed into the influential entities in the recent consumption environment, it needs a new concept to describe their characteristics. Drawn on the notion of smart consumer experience, this study views the multiple traits of new consumers as consumer smartness. Therefore, elaborating the concept of consumer smartness, this study aims to develop its measurement and validate it by examining the relationship with external variables. Two online surveys were conducted by a professional survey company that had nationwide consumer panels. A total of 531 adult consumers who had purchased fashion goods online completed a self-administered questionnaires. A series of exploratory and confirmative factor analysis generated 21 measuring items with six underlying constructs of consumer smartness such as innovativeness, opinion leadership, self-disclosure, marketing literacy, dissatisfaction, and technology sophistication. In order to validate the measurement, this study conducted a Pearson's correlation test and structural equation modeling analysis with consumer smartness and external constructs. The result shows that there was a significant positive relationship between consumer smartness and behavioral intentions online. In addition, consumer smartness influenced their shopping and sharing intention which supported the validity of new measurement of consumer smartness. This study provides a theoretical and empirical ground of understanding consumer smartness as new consumer characteristics in the changing environment of fashion retailing.

KCI등재

520세기 초 혼례물목에 기록된 한복 소재

저자 : 조임선 ( Imsun Cho ) , 이은진 ( Eun Jin Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 62-75 (14 pages)

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In this study, clothing items recorded in Nappyemulmok (納幣物目) and Ugwimulmok (于歸物目) in the early 20th century were examined. These clothing items were recorded on the lists of goods for wedding gifts from the 1910s to the 1930s. A large quantity of these lists were organized into eight categories by analyzing the fabrics of each item of clothing. Representative fabrics used for skirts and Jeogori (such as Myeongju, 明紬) were used widely. Jeoksam was mostly made with ramie fabric. Pants mostly used cotton such as Dangmok, Mumyung, and calico, with some use of silk. Gojaengi mostly used cotton such as Dangmok, Mumyung, and calico, with some use of ramie. Danui (單衣) used silk fabrics such Pparinseu, Myeongju, and Gyoju for decorative features that were revealed when rolled up. Naeui (內衣) is believed to be the closest underclothes to the body, and Mumyung was mostly used. Dangmok and calico were used for the Yodae (腰帶) and fabrics such as silk, Nobangju, and JuhangNa were used for outdoor use. This type of categorization is significant, as it can be used as academic evidence to verify and reproduce the clothing of the time by identifying fabrics, colors, and characteristics of certain items of clothing. Lastly, it is expected that the analysis of clothing will provide theoretical data in the same way that movies, dramas, and museum exhibitions feature modern traditional weddings.

KCI등재

6한정판 사은품의 특성이 브랜드 태도와 몰입에 미치는 영향 - 독특성 욕구의 조절효과 -

저자 : 이윤선 ( Yoon Sun Lee ) , 이지은 ( Jieun Lee ) , 이현화 ( Hyun-hwa Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 76-95 (20 pages)

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Consumers want to express their original unique personality, and even are willing to endure high expenses in order to do this. One noticeable strategy in the market, used by companies to suit for this consumer sentiment, is that of employing limited edition marketing and limited free gifts. This study investigated the effects of limited free gifts on consumer response. Specifically, the present study examined how the need for uniqueness moderated the effects of limited free gifts on brand commitment and attitudes. The online survey method was used to gather the data and a total of 224 data were used to analyze data. The results of the research were as follows. The findings revealed four dimensions of limited free gifts: scarcity/specialty, not for sale, complementarity, and risk. Complementarity positively affected brand commitment, while all four dimensions of limited free gifts positively influenced brand attitude. In addition, the need for uniqueness was proven to be the strongest variable which positively influenced brand commitment and attitudes. Also, when the need for uniqueness was applied as a moderating variable, depending on the levels of the need for uniqueness, the effects of riskiness on the consumer's response were shown to be different. The findings of this study infer various academic and practical applications.

KCI등재

7The types and expressions of new media fashion film

저자 : Sejin Kim

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 96-113 (18 pages)

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A new form of media is changing the expression and content of fashion. In this paper, fashion films that have appeared since 2010 - when digital fashion communication was increasing - will be discussed and explored to consider how technological transitions in fashion media are changing the appearance and role of fashion. A literature review was conducted to derive characteristics, types, and expressive elements of new media fashion films, which were defined for this study as fashion films produced and distributed since 2010 using digital media. Films were categorized into three types: promotional, editorial, and independent fashion films. Furthermore, elements of the films were identified as fashion mise-en-scene, auditory structure, and content structure. Types and expressions of digital fashion images in 40 fashion films were analyzed according to these elements. The results showed that promotional fashion films maximize various narrative and sensory effects on fashion products, whilst editorial fashion films strengthen the role of entertainment. Independent fashion films expand the area of fashion and promote the diversification of fashion systems. Moreover, the results show that fashion films are not a secondary form of media that just expresses fashion; they provide a tool for the creation of new fashion content. New media fashion films promote the expansion of expressive spectra and boundaries, offering various multisensory experiences of fashion, and enhancing creativity and the aesthetic values of fashion.

KCI등재

81950년대부터 1980년대 여성 의복 수용의 지역성 - 전라남도 나주 농촌 지역 사례를 중심으로 -

저자 : 최승연 ( Seungyeun Choi )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 114-130 (17 pages)

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The purpose of this study is to reveal the cultural meaning behind modern experiences of diversity through the history of clothing in Korea. To this end, this study examines aspects that dictate clothing culture acceptance experienced and practiced by women by analyzing the case of the Naju rural area in Jeollanam-do from the 1950s to 1980s. Modern clothing was accepted later in the 20 century in this village, and the Satgolnai traditional textile tradition was an important factor after 1950s. In addition, the continuity of the rural five-day market is different from practices in the city. Limitations in access to media such as TV, films, and magazines, and the functional meaning of clothing in rural areas contributed to limitations for women to get the opportunity to access modern clothing items that were popular in the city. Unlike in the city, the event that inspired the transition to full-scale modern clothing in this village was the Saemaul Undong Movement of the 1970s. Additionally, Mombbe (labor cloth) worn during the Japanese colonial period was continuously worn as daily clothes for Naju women even after the 1950s. Therefore, colonial modernity continued through clothing.

KCI등재

9남성용 하절기 아웃도어 집업 티셔츠 디자인 개발

저자 : 김고운 ( Koh Woon Kim ) , 김윤 ( Yoon Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 1호 발행 연도 : 2020 페이지 : pp. 131-145 (15 pages)

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As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

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