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The Research Journal of the Costume Culture

  • : 복식문화학회
  • : 자연과학분야  >  가정
  • : KCI등재
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수록정보
수록범위 : 1권1호(1993)~29권1호(2021) |수록논문 수 : 1,843
복식문화연구
29권1호(2021년 02월) 수록논문
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KCI등재

1사물인터넷 환경에서의 소비자 쇼핑 인식

저자 : 이민선 ( Minsun Lee ) , 이현화 ( Hyun-hwa Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 1-15 (15 pages)

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The Internet of Things (IoT) has gained enormous popularity in various fields of industry. An IoT shopping environment is considered an effective tool for convenient use by consumers. Perceived values (including convenience and privacy risks) of IoT shopping can be the main factors that influence consumers' shopping intentions. The current study proposed a research model based on a value-based adoption model, which integrated perceived benefit and sacrifice, shopping attitude, and shopping intention in an IoT shopping environment. As potential customers, participants in their 20s and 30s were recruited through a marketing research firm. Responses collected via an online questionnaire validated the proposed research model and hypothesis. The results confirmed significant, positive relationships between perceived benefit, including both remote control and access convenience, and consumers' positive attitudes toward IoT shopping. The association between perceived privacy risk and consumers' shopping attitudes was not significant. The indirect effects of two benefits of IoT shopping on shopping intention were also significant and positive. From a practical perspective, this study can help marketers and service providers manage their IoT shopping platforms or applications more effectively to attract consumers. The implications and limitations of this study are discussed. Directions for future research and development of IoT shopping environment are suggested.

KCI등재

2갑옷문화원형 재현을 통한 문화콘텐츠 활용에 대한 연구 - 경주 재매정 출토 갑옷을 중심으로 -

저자 : 조현진 ( Hyun Jin Cho )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 16-27 (12 pages)

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The purpose of this study was to identify the structure and characteristics for the reproduction of the armor in the Unified Silla period, and then reproduce and utilize it as a cultural content. In the armor reproduction project excavated from Jaemaejeong, Gyeongju. Jaemaejeong armor is consisting of Singap (身甲, body armor), Sanggap (裳甲, hip armor), and Sangbakgap (上膊甲, upper arm armor) at the time of excavation. Unlike the armor of the Three Kingdoms period, Singap and Sanggap are separated. Singap is Yangdangsik (裲襠式, side opening method) and Gyunggap (頸甲, gorget) was not unearthed, Sangbakgap was divided into a part that protects the left and right upper arms and a part that protects the chest, so that the unexcavated head and neck cover of the helmet can be protected to the shoulder. In addition, in the case of Chalgap (札甲, lamellar armor), the Oejungsik (外重式, folded from outside to inside) is mainly used, but it is peculiar that Naejungsik (內重式, folded from inside to outside) is used in Sangbakgap of Jaemaejeong armor. It is presumed that this was used as a method to ensure that the armor were closely attached to the human body. In order to design with the parade armor of Gochwidae in Gyeongju based on the reproduced Jaemaejeong armor, the designer's imagination and historical work of the times were involved due to the characteristics of performance costumes. Reproduced armor as a cultural content should be considered indispensable to simplify and lighten clothing suitable for performances based on the excavated historical armor.

KCI등재

3스캠퍼 기법에 따른 여성복 디자인 경향 - 2010 S/S~2020 S/S 패션컬렉션을 중심으로 -

저자 : 이경림 ( Kyung-lim Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 28-47 (20 pages)

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The purpose of this study is to provide basic data to assist students and industrial designers in fashion by examining the trend of designing women's wear with the SCAMPER method. In the research, the seven types of SCAMPER methods for fashion design were classified based on the previous studies. From 2010 S/S to 2020 S/S, data from 5,149 photographs were collected through overlapping checks and classified by SCAMPER method type. Data analysis was performed using SPSS 25.0 for frequency analysis. As a result, in the SCAMPER “combine” method, more than two items were combined, or structural details were combined with items. In the most applied “adapt” method was involved imitating similar images, or natural forms, or other objects. The “modify” method was applied by changing the shape of some details in basic fashion items. The “magnify” method was applied by enlarging, elongating, or elevating some details of fashion items. The “minify” method was applied by minimizing, shortening, or lowering some details of basic fashion. The method of “put to other use” was expressed throughout the clothing by using non-fabric or trimmings such as metal, beads, and strings. The “rearrange” method was applied by repositioning the top and bottom, front and back, or outside and inside in fashion items and in details. The “reverse” method was applied by reversing the style of fashion, mix-and-match fabric, or switching the gender of the fashion items.

KCI등재

4친환경 패션제품에 대한 소비자 혼란과 가치, 가격민감성 연구

저자 : 신상무 ( Sangmoo Shin ) , 임유라 ( Yura Lim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 48-64 (17 pages)

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Eco-friendly consumption is a prominent trend in the fashion industry, by which many firms attract the interest of consumers using a green marketing strategy. However, “greenwashing” (caused by distorted, exaggerated, and false information) gives rise to consumer confusion. The purpose of this study is to investigate the effect of consumer confusion and value on price sensitivity and purchase intention. Data was collected from 228 respondents using a questionnaire that was distributed to consumers living in Seoul and Kyunggi, South Korea. The data was analyzed by factor analysis, regression analysis, and Cronbach's alpha using SPSS 23.0. The results were as follows: First, factor analysis showed the consumer value variable was significantly categorized in altruistic and self-expressive values. All variables (altruism, selfexpression, consumer confusion, price sensitivity, and purchase intention) were shown to have significantly good internal validity. Second, altruistic consumer value was shown to positively affect the purchase intention of eco-friendly fashion products, but self-expressive consumer value had no significant effect. Third, consumer confusion on eco-friendly fashion products had a negative effect on purchase intention. Fourth, altruistic and self-expressive consumer values had no effect on price sensitivity. Fifth, consumer confusion on eco-friendly fashion products positively affect price sensitivity. Sixth, price sensitivity on eco-friendly fashion products had a negative effect on purchase intention. Therefore, fashion firms should provide a certified green mark to consumers to eliminate confusion and deliver the right message without greenwashing. Moreover, fashion firms should develop green marketing strategies that are more focused on altruistic consumers.

KCI등재

5해체주의 패션의 표현 특성을 응용한 한복 디자인 개발 - 3D 디지털 패션 디자인 작품 제작을 중심으로 -

저자 : 한민재 ( Minjae Han ) , 양은경 ( Eun Kyoung Yang )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 65-86 (22 pages)

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This study aims to develop a hanbok design method in response to recent changes in consumption trends that emphasize new aesthetic and cultural values, which contrast with the existing cultural order and repetitive normative styles in fashion designing. With this in mind, our study explores the main features of deconstruction fashion design as a theoretical guide for developing a methodology for deconstruction hanbok design, on the basis of which new, experimental and creative hanbok design works can be produced. To do this, we first investigate current trends in hanbok design and changing concepts of Korean fashion design through literature review of previous studies. Secondly, we explore deconstructionism and analyze its features to lay down the foundation for a post-modern approach in hanbok design. As the result of analysis, the main features of deconstruction fashion design are summarized as the following: 1) non-finishing, 2) decomposing and recomposing, 3) recycling, 4) transparent, 5) grunge, 6) flattening, and 7) exaggeration. Based on the identified core features of deconstruction fashion design, we develop a creative method of hanbok design in the context of modern Korean fashion design. Finally, we show five design outputs via a 3D digital fashion design process using the CLO3D software program.

KCI등재

6메이크업 서비스 마케팅 믹스가 고객재방문 의도에 미치는 영향 - 고객만족도와 고객충성도의 매개효과 분석 -

저자 : 강지연 ( Ji-yeon Kang )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 87-102 (16 pages)

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The purpose of this study is to investigate customer satisfaction factors that affect customer loyalty and revisit intention, and the seven factors which comprise the marketing mix that affects customer satisfaction. loyalty, and intention to revisit. The purpose of the project is to propose a research model by testing the mediated effects of customer satisfaction and loyalty using mainly factor analysis, regression analysis, and mediation analysis. First the results showed that the marketing mix 7P factors influence customer satisfaction were identified as service delivery process, product, physical basis, and promotion. The factors that influence marketing mix 7P customer loyalty were tested in the order of service delivery, physical basis, product, and distribution. Second, the factors that affect customer loyalty were artists, service, and prices whereas the factors that affect customer satisfaction were tested in the order of service, artist, cosmetics, and price. Third, the factors affecting customer revisit intention were newly derived as treatment satisfaction, professionalism, and treatment products. Fourth, the relationship between marketing mix and customer revisit intention suggested that customer satisfaction and customer loyalty has a partial sale effect. It can be suggested on the basis of these findings that the effect of makeup service with marketing mix on customer revisit intention was analyzed and a new model was derived by analyzing the mediated effect of customer satisfaction and customer loyalty.

KCI등재

7시베리아 샤머니즘 정신문화의 관점에서 본 샤먼복식 연구

저자 : 유수 ( Shuai Liu ) , 권미정 ( Mi Jeong Kwon )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 103-120 (18 pages)

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This study interprets Siberian shaman costumes from the perspective of Siberian shamanism's spiritual culture by combining theoretical and empirical studies. According to the natural environment and language families, the Siberian people are classified into the Altai, Tungus, Ural, and Paleo-Siberian groups. Se Yin's research classifies the spiritual culture of Siberian shamanism as cosmic, spiritual, and nature view. Eliade's research has divided Siberian shaman costumes into form, headdress, and ornament. According to the present study, shaman costume form and decoration reflect the Siberian three-tiered cosmic view, such that the shaman's head, body and feet correspond to the upperworld, middleworld and underworld. In addition, animism, totemism and ancestral worship appear in the shamanism's spiritual view. For example, the costume's form shows the totem of each tribe, while the costume accessories reflect animal worship, plant worship and ancestral worship. Finally, shamanism's nature view mainly manifests through three processes: personification, deification, and ethics. As an intermediary between man and the spirits, shaman use their clothing to reproduce the image of half man and half spirit. The shaman's costumes are deified and considered to have divine power. For example, the animals represented on the costume help the shaman travel through space. Generally, good animals help a shaman enter the upperworld, while animals that help a shaman enter the underworld are considered evil. Also, the number of hanging accessories represents the shaman's ability.

KCI등재

8Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring -

저자 : Ji-hye Kwak

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 121-133 (13 pages)

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The purpose of this study was to investigate brand slognas that are effective in explaining how brand identity affects consumers. The effect of congruity between brand slogan and self-image (low and high) on attitude to slogans and brands were anaylzed. The moderating effect of self-monitoring (low and high) was also investigated. Survey data from 177 people in their 20s-30s were analyzed through descriptive statistics, exploratory factor analysis, and two-way ANOVA. First, congruity between slogan and self-image had a positive effect on both slogan and brand attitude. In other words, the higher the congruity between slogan and self-image, the more positive the attitude toward the slogan and brand. Second, no interactive effect was found in congruity between slogan and self-image and self-monitoring on slogan attitude; however it was identified for brand attitude. Again, in a group with high congruity between slogan and self-image, attitude toward the brand was more positive when self-monitoring was higher than when it was low. In conclusion, brand slogans that can represent the self-image of highly self-monitoring consumers are effective. In particular, this is meaningful as it has revealed its relationship with the impact of identity self-image congruity and self-monitoring on brand attitudes in fashion brands. These results offer meaningful guidance in determining brand slogans according to consumers' personal characteristics.

KCI등재

9PBL과 메이커 교육을 적용한 가정과 예비교사를 위한 의류학 실습 수업 개발

저자 : 이예영 ( Yhe-young Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 29권 1호 발행 연도 : 2021 페이지 : pp. 134-151 (18 pages)

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The aim of this research is to develop a clothing and textiles studio course for preservice home economics teachers applying principles of Project-Based Learning (PBL) and maker education to equip future teachers with the ability to nurture creativity among adolescents. The studio course was developed in the following stages: analysis, design, development, implementation, and evaluation. We concluded that the resulting course met the following objectives extracted from the 2015 revised curriculum of home economics subjects: to promote creative and environmentally-friendly fashion design and styling abilities, gain the ability to use makerspace tools, understand flat pattern making and sewing processes, and develop creative thinking, aesthetic sense, and communication skills. Furthermore, the educational effects of PBL and maker education were confirmed through student comments on the course. Students mentioned the practicality of the material in their actual lives along with their enhanced integration of the subject material, self-directedness, aesthetic sense, ability to learn through trial and error, collaboration and communication, and sharing. Based on results from the implementation and evaluation stages, a clothing and textiles studio course should include the following modules: introduction of terms and tools, submission and sharing of clothing reformation and upcycling techniques, introduction to hand sewing, pouch making, heat-transfer printing, 3D printing, mask making, hat making, vest making, and the final team project on fashion styling. It is important for instructors to provide detailed guidelines on selecting personas for styling, looking for available materials, and selecting materials online.

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