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The Research Journal of the Costume Culture

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수록범위 : 1권1호(1993)~28권3호(2020) |수록논문 수 : 1,801
복식문화연구
28권3호(2020년 06월) 수록논문
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KCI등재

1팬데믹 상황에서의 패션제품에 대한 소비자의 인식 변화 분석 - 코로나19 확산의 영향 -

저자 : 최영현 ( Yeong-hyeon Choi ) , 이규혜 ( Kyu-hye Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 3호 발행 연도 : 2020 페이지 : pp. 285-298 (14 pages)

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This study aimed at examining fashion consumers' awareness during the COVID-19 pandemic. Big data analysis methods, such as text mining, social network analysis, and regression analysis, were applied to user posts about fashion on Korean portal websites and social media during COVID-19. R 3.4.4, UCINET 6, and SPSS 25.0 software were used to analyze the data. The results were as follows. In researching the popular fashion-related topics during COVID-19, the prevention of infection and prophylaxis were significant concerns in the early stage (Jan 1 to Jan 31, 2020), and changed to online channels and online fashion platforms. Then, various topics and fashion keywords appeared with COVID-19-related keywords afterwards. Fashion-related subjects concerned prophylaxis, home life, digital and beauty products, online channels, and fashion consumption. In comparing fashion consumers' awareness during COVID-19 with SARS and MERS, “face masks” was the common keyword for all three illnesses; yet, the prevention of infection was a major consumer concern in fashion-related subjects during COVD-19 only. As COVD-19 cases increased, the search volume for face masks, shoes, and home clothes also increased. Consumer awareness about face masks shifted from blocking yellow dust and micro-dust to the sociocultural significance and short supply. Keywords related to performance turned out to be the major awareness as to shoes, and home clothes were repurposed with an expanded range of use.

KCI등재

2노년 비만남성의 셔츠원형 개발을 통한 실버 의류산업 활성화 기반 구축 - CLO 3D 가상착의 시스템 활용 -

저자 : 성옥진 ( Ok Jin Seong ) , 김숙진 ( Sook Jin Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 3호 발행 연도 : 2020 페이지 : pp. 299-312 (14 pages)

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The purpose of this study is to create a shirt sloper suitable for an elderly male body shape by producing virtual models using a 3D-virtualization program, making a torso prototype using the Yuka CAD system, and employing 3D simulation to virtualize and calibrate the model. First, the following three types of obese dummies are implemented through the CLO 3D program: Type 1 exhibits body fat in the lower body; Type 2 exhibits an obese abdomen; and Type 3 displays a balanced form of obesity. Second, for the design of the shirt pattern, the waist back length (measured value+1), back armhole depth (C/10+12+3+0.5~1.5), front armhole depth (back armhole depth 0~1), front interscye (2C/10-1+0.5-0.5), armscye depth (C/10+2+3.5+ 0.5), back interscye (2C/10-1+1), front chest C (C/4+2.5+1), back chest C (C/4+2.5-1), front hem C (C/4+2.5+1(+2)), back hem C (C/4+2.5-1(+2)), cap height (AH/3-5), and biceps width (Front AH-1, Back AH-1) are calculated. Third, the virtual attachment of the shirt pattern is resolved by increasing the front and back armhole depths, and the front and rear wrinkles are improved by adding a back armhole dart. The front hem lift and lateral pull caused by the protrusion of the abdomen are amended by increasing the margin of the chest, waist C, and hip C, with the appearance improved by balanced margin distribution in the front, back, and side panels. The improved retail pattern with an increase in the front armholes C was balanced on the torso plate.

KCI등재

3SNS에서의 모방소비가 부정적 감정과 구매단절 및 전환의도에 미치는 영향

저자 : 석효정 ( Hyojung Suk ) , 이은진 ( Eun-jin Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 3호 발행 연도 : 2020 페이지 : pp. 313-329 (17 pages)

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Social Network Services (SNS) have become a vital means of shopping, significantly influencing consumers' purchases of fashion products. The aim of this study was to identify bandwagon consumption among fashion consumers and to analyze the effects of bandwagon consumption on negative emotions, purchase discontinuation, and switching intention. A survey questionnaire was developed, and data were obtained from 285 female consumers in Korea aged in their 20s and 30s who had experienced guilt, regret, or disappointment after purchasing fashion products using SNS during the previous six months. The survey results indicated four different types of bandwagon consumption: intentional, impulsive, unintentional, and planned. The presence of negative emotions such as guilt, disappointment, and regret were affected by different types of bandwagon consumption. Intentional bandwagon consumption only affected guilt, while unintentional bandwagon consumption affected both guilt and disappointment. Impulsive bandwagon consumption affected guilt and regret; however, planned bandwagon consumption only affected regret. Furthermore, negative emotions affected purchase discontinuation and switching intention. Planned bandwagon consumption had an effect on both purchase discontinuation and switching intention, while both impulsive and unintentional bandwagon consumption influenced switching intention only. Intentional bandwagon consumption had no effect on either purchase discontinuation or switching intention. The results of this study indicate that SNS consumers' bandwagon consumption causes different negative emotions, purchase discontinuation, and switching intention.

KCI등재

4현대 패션 밈(meme)에 관한 사례연구

저자 : 김고운 ( Koh Woon Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 3호 발행 연도 : 2020 페이지 : pp. 330-343 (14 pages)

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This study defines the concept of the fashion meme, which has recently emerged as a fashion trend, influential fashion keyword. After analyzing the concepts and characteristics of traditional memes from prior studies, examples of fashion memes were collected from online community and social network services, while a literature study and case study analysis were conducted in parallel drawing on related articles and journals. Modern fashion memes refer to fashion-related symbols and fashion images that are spread online by word-of-mouth, together with fashion styles and items that spread as a result of being worn. Fashion memes in cyberspace are mainly spread through social network or message services, and sometimes combine text, images, videos, hashtags, and emoticons. Fashion memes are a type of collective action of the people in response to social problems in the world, and often involve humorous antics, satire, shock, and eccentricity. Shared fashion memes reflect the expression of personality expression and fun, and at the same time are used as an expression of designer and brand creativity and are integral to marketing. Fashion memes are classified into four types, based on two central axes as follows: non-commercial/commercial and anti-fashion/fashion-friendly. Unlike traditional memes, Internet-based fashion memes emphasize elements of transformation through creativity as well as imitation, which has become a persisting contemporary trend beyond temporary phenomena.

KCI등재

5유니버설 디자인 개념이 적용된 장애인을 위한 근무복 디자인 개발

저자 : 김문영 ( Mun Young Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 3호 발행 연도 : 2020 페이지 : pp. 344-355 (12 pages)

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The purpose of this study was to develop a workwear design that takes into account the characteristics of people with severe developmental disabilities who can engage in vocational activities. The aim was to identify needs according to the specific characteristics of people with severe disabilities to design work clothes and develop products according to universal design guidelines. This research method was conducted through representative interviews from a company employing people with severe disabilities in Daegu to determine the requirements for workers-related work clothes, and then applied universal design guidelines to perform appropriate design. The results of the study show that the hygiene and warmth of clothing are important for people with developmental disabilities. Therefore, the use of bright materials is required. Second, people with brain lesions often have low body temperature due to difficulties with blood circulation, for which warmth is a required factor. Third, people with severe developmental disabilities should not be differentiated in comparison to people without disabilities, therefore, it was important to use nondiscriminatory designs. Accordingly, it was more efficient to modify and supplement clothing designed for non-disabled people with hidden functions to suit specific characteristics, rather than to develop specialized clothing. These demands were found to conform to what is referred to as a universal design concept, through which three nondiscriminatory shirt designs and two easy-to-use pants were designed.

KCI등재

6중국 소수민족 머리 장신구의 형태 특성

저자 : 장연 ( Yan Jiang ) , 김주 ( Shu Jin ) , 이연희 ( Younhee Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 3호 발행 연도 : 2020 페이지 : pp. 356-375 (20 pages)

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The purpose of this study is to understand the characteristics and cultural values of the headdress among Chinese minorities with diverse ethnic cultures, and to provide various data on the design of clothing accessories. Theoretical considerations about ethnic minorities were addressed through literature and prior research, with data being collected using literature and websites. The results are as follows. First, the most common type of headdress is the horizontal type, which includes the head style, headband, and head scarf. The second most common is the cylinder type, which is a headdress with variations in the shape of a round hat, and has is evident among various minorities. Third, the pagoda type is decorated with ornaments mounted on top of a round shape. Fourth, the square crown type is a piece of wood as a material for a form of the material and for a variety of jewelry and the production of up to meet the women's head of the jewelry. Fifth, head belt-type ornaments consist of a headband and fancy bead ornaments from the bottom of the head. Mongol women usually wear an exaggerated form of this type. Sixth, the head cover type is a head decoration influenced by the dress code of Muslim women. Seventh is the disc type of crown shape worn by the Dai. Next, the ogival type is a cone-shaped headdress hat most commonly seen as head ornament hat among the Dai. Lastly, the sailboat type is the most exaggerated form of hair ornaments found among ethnic minorities.

KCI등재

7평생교육으로서의 색채교육 프로그램 현황 및 개발 방향 연구

저자 : 김재희 ( Jae Hee Kim ) , 김문영 ( Mun Young Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 3호 발행 연도 : 2020 페이지 : pp. 376-388 (13 pages)

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The purpose of this study was to analyze the current status and contents of color-related education programs as lifelong education and to determine the necessity of color education and directions for future development. The findings of this study, first show that the general welfare center, which is striving to develop abilities and promote welfare, was opened mainly for professional education, rather than hobby-oriented education. Accordingly, pricing was set at a lower level than the three institutions and centers, but without a variety of programs or hobby-oriented courses. Second, as the purpose of the set-up is to be established, the general welfare center should be considered an area for hobbies along with expertise, and various courses should be opened. Although the department store's cultural center focused on programs for cultural and leisure use and promotion, it is necessary to extend the program to attempt to approach it in a short-term process rather than a one-time class. The lifelong education center established as a subsidiary of the university' was opened as an area for of painting such as oil painting and watercolor and drawing which have much in common school should learn and start basic theory and practice, so there was much difference. Third, if it is changed to a developed form of color-oriented education according to the purpose of each center and institution presented in the results of this research, a good response will be possible to further improve the quality of life and develop professionalism and creativity.

KCI등재

8글로벌 패션 유튜버의 콘텐츠 유형과 특성에 관한 사례연구

저자 : 김고운 ( Koh Woon Kim ) , 김윤 ( Yoon Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 28권 3호 발행 연도 : 2020 페이지 : pp. 389-407 (19 pages)

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With YouTube's overwhelming share of the market, research on analyzing the types of content on YouTube is essential. An analysis of major global fashion YouTubers that the types of video content could be largely classified into three main categories: Fashion, beauty and daily life. The fashion category was subdivided into styling and fashion product review content type. The beauty category was subdivided into tutorials, beauty product reviews, and beauty tip content types. The daily life category was subdivided into daily sharing, consultation, and Q & A content types. Video content within fashion YouTuber channels is accompanied by expertise in fashion and beauty. At the same time, videos on daily life are uploaded, and through interactive communication with viewers, YouTubers form an intimate bond with subscribers. Content emphasizing entertainment, not just information delivery that introduces fashion products, is attracting growing interest among subscribers. This study analyzed the content of the increasingly popular fashion YouTuber channels and determined its important characteristics. The study makes a significant contribution to academic research by laying a foundation for future studies of YouTube content in the fashion field. Since differences in country of birth and race among YouTubers may influence content production, follow-up research will be conducted on the types and characteristics of domestic fashion YouTubers.

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