This study aimed to analyze the factors influencing preference and consumption of tomato and to prepare farmers' countermeasures. The analytical models used the multinomial logit model and the panel seemingly unrelated regression model. Data were obtained from consumer panel of Rural Development Administration. The analysis period was from 2010 to 2017 and monthly data was used. The analysis results are as follows. First, the age of housewives, the number of families, child and parents support status, and the number of people who eat breakfast have a significant effect on the preference of tomato. Second, prices, income, the age of housewives, parents support status, and the number of people eating have significant effects on the amount of tomatoes purchased. Farmers should segment the market based on the significant variables and select a sales target group. In addition, aggressive marketing strategies should be developed to increase tomato consumption.

This paper analyses the effect of ICT technology of cow estrus detection which is necessary for Hanwoo breeding, on the number of calf-birth, market supply and demand, and farm household income. The results are as follows. The number of calf-birth increased by 2.3~11.3% after introducing ICT technology, the number of breeding heads increased by 2.8~13.8%, and the number of slaughter increased by 1.7~9.0% according to scenarios in 2025. Increased supply lowered male wholesale prices by 2.2~11.1% in 2025. Adopting new ICT technology incurred more price fall than sales increase which may lower farm income. However, considering cost decrease incurred by the new technology increases farm income by 2.7~9.8% in 2025. The adoption of smart-farm will not only increase production efficiency but also contribute to enlarge farm scale in the long term. However, there are various difficulties such as uncertainty of investment performance, difficulty for applying to small farms, and lack of standardization of smart farm devices. In particular, the government should pay attention to the industrial economic effects resulting from technology development.

Despite positive effects of reduced production cost, improved quality of livestock products, increase in level of safety and hygienics, and decrease in transaction cost etc. of the introduction and expansion of Livestock Systematization Project, it was found accompanying diverse problems. The present paper thus intended to examine diverse issues and arguments on Livestock Systematization Project on the legal standpoint. Above all, the problems, related with the definition of types of Systematization Project, notified by Ministry of Agriculture, Food and Rural Affairs, were reviewed, and the definition thereof was redefined to distinguish the definition of ownership more clearly. Next, the methods of evaluation of livestock growers' performance, raising livestock under the contract, were enumerated illustratively according to the enforcement rules based on the Act on Livestock Farm Alliance Systems; and the detailed evaluation methods, applied through discussions exploiting a standard form of contract between vertical integrators and farmers raising livestock under the contract, were found desirable. Also, the dispute on contract of security means of transfer was examined, and it was found the prohibition of making contract of security means of transfer by law would not only be illegal but also negatively affects the farmers, raising livestock under the contract who have relatively less financial power. Finally, the amendment of Act on the Prevention of Contagious Animal Diseases and revision of standard form contract were found necessary, for the appropriate sharing of the responsibility of disease prevention between vertical integrator and farmers raising livestock under the contract.

As consumer demand for well-being livestock products increases, the regulation of government on livestock products has been tightened. In this context, as an alternative to meet both internal and external needs of the industry, livestock farming in mountain areas was proposed. However, despite the aforementioned advantages and support, livestock farming in the mountain area has not been actively pursued. In this study, simulation analysis is conducted to find out why livestock farming in mountain areas is not widely adopted. The analytical results indicate that land cost is the most important factor for livestock farmer in making the decision of adopting livestock farming in mountain areas since it requires a large land area. The best livestock species for the mountainous area is identified to be Hanwoo.