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한국식품유통학회> 식품유통연구

식품유통연구 update

KOREAN JOURNAL OF FOOD MARKETING ECONOMICS

  • : 한국식품유통학회
  • : 사회과학분야  >  경제학
  • : KCI등재
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  • : 연속간행물
  • : 계간
  • : 1598-9925
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수록정보
수록범위 : 1권1호(1984)~36권2호(2019) |수록논문 수 : 694
식품유통연구
36권2호(2019년 06월) 수록논문
최근 권호 논문
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KCI등재

1콩 재배농가의 품종선택에 대한 중요도-만족도 분석

저자 : 김웅 ( Kim Woong ) , 김홍기 ( Kim Hong-gi ) , 유영석 ( Yu Young-seok ) , 채용우 ( Chae Yong-woo ) , 최종산 ( Choi Jong-san )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 36권 2호 발행 연도 : 2019 페이지 : pp. 1-13 (13 pages)

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This study aims to find the variables affecting the selection of varieties for the cultivation of soybean and to provide useful information for establishing research directions for soybean breeding using Importance-Satisfaction Analysis. Data were collected from 200 farmers cultivating soybean in Chungcheongnam-do, Jeollanam-do, Gyeongsangbuk-do, and Gyeongsangnam-do from July 15 to August 31, 2016. This study performed the exploratory factor analysis to cluster inter-correlated items and verified the internal consistency reliability and the converge validity. Importance- Satisfaction Analysis showed the variable which should be concentratively improved in the existing circumstances is the farm income. This study suggested that it is necessary to develop the new varieties and to prove that these new varieties are more tolerant to the pests, produce greater yields, and have higer quality than the existing varieties through cultivation by the full-time farmers in the demonstration complex. It also needs to build an effective supply system for the rapid and early spread of new varieties and to keep improving the shortcomings of the varieties currently cultivating.

KCI등재

2농산물 도매시장의 유통효율화를 위한 정보화 전략요인의 우선순위 분석

저자 : 성형주 ( Sung Hyung-joo ) , 김인석 ( Kim In-seok )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 36권 2호 발행 연도 : 2019 페이지 : pp. 15-39 (25 pages)

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There have been many discussions on improving distribution efficiency through integration with the technologies of “the Fourth Industrial Revolution” in the Korean agricultural sectors in recent years in response to the development of the technologies of “the Fourth Industrial Revolution”. Particularly the reestablishment of the functions of wholesale market through the integration with advanced information and communication technology(ICT) and the necessity for intensification of distribution efficiency have emerged as a major issues.
The informatization of wholesale market through the integration with ICT has the effect of leading the efficiency of the entire agricultural and food industry by raising efficiency of the interdependent collaboration activities within the agricultural product value chain.
This study examined the concept and scope of the informatization of agricultural product wholesale market and suggested eight major strategic factors for the informatization of agricultural wholesale market.
In additions, this study empirically analyzed the order of priority among strategic factors by related expert groups using a 'Best-Worst Scaling(BWS)' in order to derive implications for the establishment of successful wholesale market informatization strategy.
The result of analysis showed that 'Improving the quality of wholesale market distribution information' appeared as the most important strategic factor and 'Sophistication of existing trading method and introduction of various trading methods' and 'Developing integrated trade platform for wholesale market' also appeared as important strategic factors.
Based on the empirical results, this study proposed the wholesale market informatization promotion strategy and the two implementation schemes. First method is the single-track development scheme which starts from the 'improvement of the quality of the wholesale market distribution information' and subsequently promotes the informatization of the wholesale market. On the other hand, the second method is the two-track development scheme which executes both 'sophistication of trade methods in the wholesale market and addition of various trade methods'. Both schemes have advantages and disadvantages.
The study suggested that one of these schemes should be chosen in light of the policy decisions on the urgency of informatization in the wholesale market, the conditions for promoting the scheme, and the willingness to promote the scheme of the various stakeholders in the wholesale market.

KCI등재

3친환경농산물 소비자의 주관적 지식에 따른 세분시장 특성분석

저자 : 서환석 ( Seo Hwan-seok ) , 황재현 ( Hwang Jae-hyun )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 36권 2호 발행 연도 : 2019 페이지 : pp. 41-59 (19 pages)

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The ethical Consumption(e.g., organic food, local food, and fair trade), which considers the effects of consumption on the environment and society, has been expanded and the interest on health and well-being has grown to increase the consumer demand and market size drastically. The market size of environment-friendly agricultural products is expected to increase steadily until 2025. Moreover, as people's income level and living standards have been enhanced, people are more interested in safe food.
This study evaluated the consumption realities of environment-friendly consumers and aimed to provide the baseline data for promoting the consumption of environment-friendly agricultural products by analyzing the purchasing characteristics by consumer type.
This study identified three factors(i.e., 'purchase knowledge', 'product knowledge', and 'use knowledge after purchase') by conducting factor analysis on twelve variables associated with consumer knowledge. Secondly, the consumer types were classified into 'environment-friendly quality consideration group(cluster 1) ', ' environment-friendly careful purchase group(cluster 2)', and ' environment-friendly economical purchase group(cluster 3)' through cluster analysis using the derived 'purchase knowledge', 'product knowledge', and 'use knowledge after purchase' and ANOVA on consumer knowledge.
The demographic characteristics of each sub-group were analyzed using cross analysis. The results showed that there were significant differences in characteristics by marital status, age, and annual income. Moreover, the characteristics among the purchase types were significantly different by the number of visits, purchase motivation, purchase route, purchase item, and purchase cost.
The objective of this study was to provide useful information for vitalizing environment-friendly agricultural product consumption by analyzing the consumption of environment-friendly agricultural product consumers and predicting the market characteristics and consumption preference of segmented environment-friendly markets with focusing on the subjective knowledge and purchasing characteristics of environment-friendly agricultural product consumers.

KCI등재

4과일가공품의 첨가당에 대한 소비자 인식 및 선호 분석

저자 : 박미서 ( Park Mi-sung ) , 신성철 ( Shin Seong-chul ) , 김창수 ( Kim Chang-soo ) , 최벼오 ( Choi Byung-ok )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 36권 2호 발행 연도 : 2019 페이지 : pp. 61-83 (23 pages)

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This study is to investigate consumer perception of sugar and the importance of added sugar among preference attributes of fruit focusing on fruit juice products and to suggest implications for fruit industry. As a result of analyzing the importance of fruit/vegetable juice products' attributes by using conjoint analysis method, consumers think that 'price' is the most important attribute, followed by 'added sugar content', 'texture', and 'kind of raw materials'. It is predicted that consumers' utility for fruit juice, which is low in price and not added sugar and crushed in flesh, is the largest.
Consumers know that most of the common fruit juices and beverages that are on the market include added sugars, but 44.7% of consumers know that there are the recommendation criteria of sugar intake. It is necessary to promote the recommendation criteria of sugar intake and health problems due to sugar intake. Willingness to pay for Cleanse juice and mortar juice is 1.2~1.6 times that of 100% juice, and the intention to purchase is 83.5~85.4%. Therefore, it is necessary to establish a fruit production system so that domestic processed raw materials can be utilized for the production of cleanse juice, which is the only growing beverage market.

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