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한국식품유통학회> 식품유통연구

식품유통연구 update

KOREAN JOURNAL OF FOOD MARKETING ECONOMICS

  • : 한국식품유통학회
  • : 사회과학분야  >  경제학
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  • : 1598-9925
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수록정보
수록범위 : 1권1호(1984)~37권1호(2020) |수록논문 수 : 709
식품유통연구
37권1호(2020년 03월) 수록논문
최근 권호 논문
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KCI등재

1사람중심 접근법을 통한 식생활 라이프스타일 프로파일 연구 - 건강기능식품의 구매행동을 중심으로 -

저자 : 오현성 ( Oh Hyun-sung ) , 김수현 ( Kim Su-hyeon ) , 박명은 ( Park Myeong-eun )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 37권 1호 발행 연도 : 2020 페이지 : pp. 1-25 (25 pages)

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The purpose of this study was to extend research on food related lifestyle profiles by applying a person-centered approach as the bulk of research has been mainly carried out in terms of a variable-centered approach. More specifically, this study utilized a latent profile analysis to identify groups that share similarities on a set of constructs on the sample of customer, who purchased health care products(n=572). Seven Food related lifestyle profile groups, based on the relative levels of the health, convenience, tasty, new and safety were observed : low involvement for lifestyle, passive for lifestyle, indifference for lifestyle, trend for lifestyle, health/safety for lifestyle, well-being for lifestyle, high involvement for lifestyle. These profiles were then compared to customer's level of buying behaviors(e.g., buying attitude and buying intentions). Results showed that profile groups related to the high level of health, tasty and safety were associated with the higher level of buying behaviors towards health care products. The implications of our results for extending food related lifestyle literature and in managing practices were discussed.

KCI등재

2중국산 김치 수입과 국산 채소류 가격의 인과관계 분석

저자 : 이현근 ( Lee Hyun-keun ) , 석준호 ( Seok Joon-ho ) , 김상효 ( Kim Sang-hyo ) , 문한필 ( Moon Han-pil ) , 채상현 ( Chai Sang-hyen )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 37권 1호 발행 연도 : 2020 페이지 : pp. 27-53 (27 pages)

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This study investigates the casual relationship between kimchi imports from China, prices of napa cabbage, dried red pepper, garlic, and onion in Korea considering the increase trend of kimchi imports from China. To analyze the level of relative explanation power between kimchi imports and prices of raw materials for kimchi, this paper utilizes the Geweke(1982) method. Furthermore, we also adapt the Directed Acyclic Graph method to capture the contemporaneous causation. While kimchi imports granger cause napa cabbage price, napa cabbage price leads kimchi imports based on the contemporaneous causation concept. Kimchi imports also granger cause prices of dried red pepper and garlic. And this granger causations' explanation levels on bivariate linear relationship are very high. Our results imply that kimchi imports from China have an impact on kimchi producers and consumers as well as producers for raw materials of kimchi in Korea. In turn, the government should develop the general policy to maintain stability of supply and demand for kimchi's raw materials.

KCI등재

3가계 단위 구매 자료를 이용한 개별 과채류의 수요분석

저자 : 박윤선 ( Park Yun-sun ) , 권오상 ( Kwon Oh-sang )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 37권 1호 발행 연도 : 2020 페이지 : pp. 55-79 (25 pages)

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This study analyzes fruit demand in Korea using the survey data collected by Rural Development Administration. We apply the MDCEV model which allows choosing corner solutions(i.e., zero consumption) and also incorporate household demographic variables into the demand model. Besides, a two-stage analysis is employed to deal with the price endogeneity issue and missing unit value problem.
Our demand price elasticity estimates derived from a simulation study show that kiwi, orange, and watermelon are more price elastic than other fruits while apple, banana, and tomato are relatively less price elastic. Higher-income households, in general, prefer apple, strawberry, Korean citrus, and peach to other fruits. The influences of some additional demographic variables such as family size and composition, and age on fruit choice are also identified.

KCI등재

4한국산 샤인머스켓 포도에 대한 베트남 소비자 지불의사 분석

저자 : 박미성 ( Park Mi-sung ) , 임승주 ( Lim Seung-ju ) , 김경필 ( Kim Kyung-phil )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 37권 1호 발행 연도 : 2020 페이지 : pp. 81-103 (23 pages)

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The purpose of this report is to investigate Vietnamese consumers' willingness to pay additional amount for the Korean shine muscat compared to that of American based on the survey conducted and to analyze its influential factors. The method of research was CVM(Contingent Valuation Method) whereas the paying card method was selected for the survey method looking into Dichotomous choice(referendum) method from the close format questioning. The Vietnamese consumers' willingness to pay additional amount for the Korean shine muscat compared to that of the US was projected by the Ordinary Least Squares method and the Conditional Logit model.
There are 5 important implications for the analysis result:First, imported grapes from the US in the Vietnamese market range KRW 6,000[10,000 per 1 kg whereas the price range for willingness to pay for Korean shine muscat is from KRW 13,000[ 17,000. Second, it is needed to focus on the Vietnamese consumers with high income level as a core marketing target in order to expand export of the Korean grapes. Third, the Korean shine muscat should specifically target the modern distribution channels such as large scale retailers and department stores. Fourth, the principal agents of exporting Korean grapes should pay more attention to the safety management of the products. Fifth, the target age group should vary depending upon the region, for instance, the main target for Korean shine muscat in Hanoi shall be young generation whereas over 40 in Ho Chi Minh city as a core marketing target.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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