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문화관광연구 update

The Journal of Culture & Tourism Research

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수록정보
수록범위 : 1권1호(1999)~22권1호(2020) |수록논문 수 : 499
문화관광연구
22권1호(2020년 06월) 수록논문
최근 권호 논문
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1Sustainability Marketing and E-Tourism Trends in the Hospitality Industry

저자 : Rita Lukács , Judit Grotte

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 22권 1호 발행 연도 : 2020 페이지 : pp. 5-15 (11 pages)

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As an answer for growing customer awareness in the field of environmental protection, representatives of the hospitality industry must find more green solutions. Besides this, marketing of sustainable hotels requires new type of messages and communication channels. In the paper we will introduce the most relevant green labelling systems, as well as the Hungarian “Green Hotel” Award and Hungarian best practices. E-tourism is another evolving trend affecting consumer satisfaction in the industry. Digital solutions for internal communication with the guests and external communication with potential guests become part of the daily operations.

2Enabling the Success ofDiversity Management Programs in Cross-Cultural Context in Global Hospitality Management

저자 : Hakan Sezerel phd

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 22권 1호 발행 연도 : 2020 페이지 : pp. 17-27 (11 pages)

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This paper presents the preliminary findings of the ongoing project on the underpinning values that affects the success of diversity programs in global hospitality industry. The global hotel chains investing abroad, faces workforce problems that are unique to the host country. Managing diversity is one of the chief problems in a multicultural hotel settings accompanying with the lack of talent, cultural intelligence, and customer satisfaction. In the project I attempt to elaborate the limitations of diversity management programs in global hospitality industry depending on the cultural context. The cultural context distinguishes the hotel chains from one another and enables the success of any given program. The study asserts some propositions for diversity programs in tourism and hospitality in cross-cultural settings. The theoretical contribution of the study is to explicate the cultural underpinnings of diversity management and the practical contribution consisted of the adoption of diversity policies and practices in global hospitality industry. Drawing on Hofstede' cultural dimensions, the study highlights that the uncertainty avoidance and power distance have impact on diversity management programs.

3Understanding the Social Media Use in Travel: Pre-, In-and Post-Travel

저자 : Ting Long , Reima Suomi

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 22권 1호 발행 연도 : 2020 페이지 : pp. 29-42 (14 pages)

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Social media play a significant role in the development of tourism industry; especially they shape traveler's behaviour in the whole processes of travel. This study aims to explore the motivators to use social media at pre-, in- and post-travel stagesfrom the uses and gratifications perspective. This study conducted a qualitative study by interviewing 12 international students who are both social media users and travelers. The results show that technology gratification, content gratification, and social gratification are solid motivators for travelers to use social media. Further, the motivators vary at different stages of travel. The findings of this research generate additional insights into individuals'social media use following different phases and provide deepen understanding of travelers' social media use according to their travel stages. This study also offers some practical advice for tourism operators on how to promote social media use in travel.

4Role of Social Media to Promote Hospitality Industry in India

저자 : Shubi Dadheech

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 22권 1호 발행 연도 : 2020 페이지 : pp. 43-51 (9 pages)

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This study is about the important role of social media such as : facebook , twitter etc. to highlight the product which is need for profits in the marketing to get a good level. There are different roles in all aspects of digital or print media tools. For ex- Spreading Awareness for society, for knowledge, for amusement, to promote and publicity a product via advertisements, logos, graphics or digital promos, All these processes are able to highlight the product and the marketing expansion. A hospitality industry takes some plan to promote has own different products- spas, cafes, hotels, food etc. The various kind of social sites, blogs, portals are helpful to promote their products.

5Identifying Heritages in Zamboanga Peninsula in the Philippines

저자 : Lloyd B. Ranises

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 22권 1호 발행 연도 : 2020 페이지 : pp. 53-66 (14 pages)

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Zamboanga is the longest Philippine peninsula located in Northern and Northwestern Mindanao. It has been strategic during colonial days; however, minimal heritage documentations were conducted. This study identified the heritages in the Peninsula to show its rich history and culture. A survey through days-stay in major towns of each province around the Peninsula enabled to identify heritages that include historic landmarks, buildings, and landforms. Key-person interviews, towns' profile, archival, and remnants aided the identification. The Peninsula had mixed heritages. The east-to-north bound provinces of the Peninsula (Ozamiz to Dapitan) had numerous Spanish cultural heritages such as forts, churches, houses, cemeteries, and ruins. Excluding Zamboanga City, the south-to-west and north-to-west bound provinces along the bays of Illana, Dumangkilas, Sibugay, and Sindangan were bare, having merely two cultural heritages (Tucuran and Margosatubig's forts) and two natural heritage heritages. The heritages count more in the east-to-north bound provinces than the two other bounds except Zamboanga City. The former had definite long Spanish experience; the latter had no complete pacification, factor of the absence of built heritages while Subanǝns long remained indigenous. Treating the heritages in the Peninsula as one unified value may produce greater impact to tourism industry.

6Halal Tourism inUnited Arab Emirates

저자 : Maryam Mannaa

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 22권 1호 발행 연도 : 2020 페이지 : pp. 67-75 (9 pages)

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The halal or Muslims' travel segment is recognized as a powerful commercial force and is one of the fastest growing segments in the international tourism industry. In 2017, the number of Muslim visitor arrivals was estimated at 131 million globally. In 2016, the share of Muslim tourists in global tourism income was evaluated at $US 155 billion.
In order to take the high share from this emerging market, different Muslim-majority and even Muslim-minority countries are taking measures to attract the greatest number of Muslim tourists. During the past five years, United Arab Emirates (UAE) was ranked amongst the top destinations for halal tourism according to the Global Muslim Travel Index (GMTI). This paper examines the different elements that have qualified UAE, particularly Dubai, to deserve this rank as a favorite destination for Muslim tourists.

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